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THE CONSTANT GROWTH OF THE RAINBOW’S MAIN BRANDS

9 Sep - 2020

Tags from the story: 44 Gatti, Rainbow, Winx Club.

2020 is an intense year for Rainbow and its properties: 44 cats and Winx Club

The Rainbow group, which this year celebrates 25 years of presence on the market, announces great news and important projects.

The 44 Cats preschool cartoon, whose second series started March 2 on Rai Yoyo, reached an audience of over 1.6 million viewers per day in June. New episodes are coming in the next weeks.

The great television success is reflected in licensing with many products in all categories: toys, publishing, food, health and beauty, pharmacy channel…

The marketing plan of 44 cats is very broad for constant support to the brand and licensees: from digital projects with dedicated content, to partnerships of huge media importance, including those with Carlo Conti (who has become Cat Carlo!) and the famous food blogger Benedetta Rossi; as well as important events, such as the previews of the new episodes in the Giometti cinema circuit, scheduled for the weekend of 12 and 13 September.

On the retail front, the brand is also very present with special trade marketing projects in the main brands, both offline and online, which are leading to excellent sales results.

For Winx Club, one of the latest news concerns the release in July of 6 new collections of fashion dolls, created by Giochi Preziosi and inspired by the eighth season of the animated series. The dedicated magazine is confirmed as the No. 1 girls magazine in Italy and has almost reached No. 200, much awaited by fans.

Curated by Alessandra Maccaferri

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