Bahlsen Launches new limited-edition Baileys Squares and Bahlsen Choco Leibniz Baileys
Bahlsen, the German family-owned biscuit company, is excited to announce the launch of two of their most luxurious biscuits yet — Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.
The new, limited-edition biscuits have been created in collaboration with Baileys and have been expertly crafted to include complementary textures of smooth chocolate and crisp biscuit with Baileys flavouring that consumers continue to crave, making it the perfect indulgent treat.
New Bahlsen Choco Leibniz Baileys feature Bahslen’s signature crisp butter biscuit set in silky smooth irresistible continental milk chocolate infused with Baileys Original Irish Cream. More chocolate than biscuit, Bahlsen Choco Leibniz Baileys are perfectly indulgent, providing a truly rewarding biscuit experience. Available in 125g packs with an RRP of £1.79, the new SKU will be available in Tesco, Asda, Sainsbury’s, Waitrose, Ocado and Nisa, as well as a selection of independent retailers this Autumn.
The new Bahlsen Baileys Squares are made up of a smooth, velvety centered layer infused with the taste of Baileys Original Irish Cream, sandwiched between a delicate light wafer biscuit topped with a luxurious slab of continental chocolate. Available to buy in 125g packs with an RRP of £1.79, the product will be available in Tesco, Asda, Waitrose, Ocado and Nisa, as well as a selection of independent retailers.
Julien Lacrampe, Trade Marketing Manager at Bahlsen comments: “Consumer appetite for special treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories,’ which is particularly reflected in the growth of Choco Leibniz. These two new product developments, in collaborations with Baileys, a much-loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”