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RAINBOW at #GIFFONI50: 25 YEARS OF EMOTIONS

25 Aug - 2020

Tags from the story: Giffoni Film Festival, Rainbow.

Rainbow celebrates its 25th Birthday at Giffoni Film Festival

Rainbow turns 25. The global content company founded by Iginio Straffi, and flagship of Made in Italy, which has conquered generations of children and teenagers all over the world, celebrates its first quarter of century with the audience of the Giffoni Film Festival, one of the most prestigious kids’ film festival, just during the 50th anniversary of the event.

There is no better setting than the Festival, which this year is renewed with a four parts special edition stretched out until December 2020, to celebrate the many achievements and successes of the Rainbow group around the world.

Tuesday August 18th, during the opening night, a special Rainbow installation was inaugurated: the installation traces the milestones of the group since its beginnings in 1995, when the president and CEO Iginio Straffi gave life to his dream between the hills of the Marche region. For the entire duration of the event, visitors can delve in the world of Rainbow through unpublished images and the first cartoon drawings that have conquered the hearts of children and adults, from the birth of the classic Winx Club world all the way up to 44 Cats, a revelation Series of 2018 broadcast in over 20 languages, and the latest news born from the inspiration of Iginio Straffi.

During opening night at the Yaris Arena, a video celebrating the content company was also presented and Claudio Gubitosi, founder and Director of Giffoni Opportunity, honored the Company with the Giffoni 50 Award, for its 25 years of success.

There is something magical uniting Giffoni’s story with Rainbow’s one“, declares Iginio Straffi, Founder of the Rainbow Group, “The same tenacious and passionate ambition to try make a dream come true, to transform a youthful aspiration into a great reality. Claudio Gubitosi loved cinema as a boy and managed to make Giffoni a world capital of cinema. I wanted my stories, created by looking at the horizon beyond the Apennines, to be told and heard all over the world. Two impossible dreams, two dreams that, once fulfilled, met each other.

Among the protagonists of the world entertainment market, Rainbow is a constantly growing reality thanks to the imagination and vision of Iginio Straffi, an entrepreneur who was able to turn his dreams into reality, offering them to millions of people around the world.

Official Website: www.rbw.it


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