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Licensees Focus

SKECHERS X DR. SEUSS FOOTWEAR COLLECTION LAUNCHES

24 Aug - 2020

Skechers is stepping into the iconic world of one of the most beloved authors of all time with the new Skechers x Dr. Seuss collection

Skechers is stepping into the iconic world of one of the most beloved authors of all time with the new Skechers x Dr. Seuss collection. The offering captures Dr. Seuss’s fantastical stories, starting with the world-famous characters and designs from his timeless classic, The Cat in the Hat.

Dr. Seuss is one of the world’s biggest cultural icons—read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers. “We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer—even creating matching pairs that parents and their kids can wear together.

Skechers x Dr. Seuss is a multi-year, worldwide footwear partnership that will bring Dr. Seuss’s vibrant world to life in wearable, comfortable designs for adults and children.

Skechers is the ultimate family brand for every age—and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”

Starting with the legendary tale The Cat in the Hat, the Skechers x Dr. Seuss collection will launch with popular styles from Skechers Street, BOBS from Skechers and Skechers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colors and patterns. Future collections are planned with characters and designs from many of Dr. Seuss’s beloved tales, including Green Eggs and HamOne Fish, Two Fish, Red Fish, Blue FishOh, the Places You’ll Go! and How the Grinch Stole Christmas!

The Skechers x Dr. Seuss collection for adults and children is now available at Skechers.com and will be available in select Skechers retail stores this September in the United States, Canada and Europe, expanding to exclusive markets worldwide.


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