Licensees Focus


24 Aug - 2020

Kindi Kids stationery and accessories range due to hit UK shelves next Spring

Bulldog Licensing, which represents the licensing and merchandising rights for Kindi Kids, the popular preschool brand from leading toy company Moose Toys, throughout the UK, has announced a new deal with Blueprint Collections Ltd, a leading UK designer and distributor of licensed stationery and bag collections.

This new licensed range from Kindi Kids, which is the top-selling large doll in the UK is set to include backpacks, notebooks, colouring activity books, scrap books, pens, pencils and crayons to keep the under 5s audience entertained with their favourite bobble-headed doll characters.

Since launching a year ago, Kindi Kids has taken preschool toy market by storm. The brand has held the top spot in the Large Doll category for the month of June and YTD, whilst also maintaining a strong position of #17 item in Total Toys. Retailers are now excited to expand their product offering for this super fun brand across a wide range of new areas.

The bright, bubbly Kindi Kids characters share their journey through their magical rainbow kindergarten with their YouTube fans and aim to show children how much fun kindergarten can be. The characters are full of life, with big glittery eyes and bobbling heads, colourful outfits and accessories.

Bulldog Licensing, a leading European agency, is building a strong consumer product offering to compliment the core toy lines. Meanwhile licensor Moose Toys is ensuring continued momentum for the property with new content, regular new toy lines, and a heavyweight marketing campaign.

Vicky Hill, Licensing Director, Bulldog Licensing, says: “Kindi Kids is establishing itself as a leading preschool and doll brand, with its bright, fresh new approach to the market. We are thrilled to have Blueprint Collections on board to further enhance the licensing programme with bags and stationery for the cute preschool dolls.

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