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Fashion & Lifestyle

ENDEMOL SHINE BRAZIL AND CHICO REI ANNOUNCE SIMON’S CAT PARTNERSHIP

24 Aug - 2020

Exclusive products of mischievous cat launch in Brazil for first time

Endemol Shine Brazil announces a partnership with Chico Rei, Brazil’s leading national e-commerce platform for creative and personalised products. The partnership will see the launch of a special line of t-shirts, mugs, notebooks, cell phone cases and posters with exclusive prints of the global phenomenon cat created by Simon Tofield.

The entire Chico Rei collection is handcrafted using 100% natural sustainable, refined and combed cotton. In addition, it is vegan certified by the PETA seal, which guarantees that the products in the clothing line do not employ any type of animal exploitation in their production processes, either in components or in practices.

We are thrilled to be the first brand to license Simon’s Cat in Brazil. It is a pleasure to take this kitten from the screen to products and we are sure that the charisma of this character will win the hearts of the Brazilian public.”, says Bruno Imbrizi CEO of Chico Rei.

Simon’s Cat is a worldwide phenomenon, seen in over 100 countries, with 7 million fans on Facebook, 2 million followers on Instagram, and more than 1 billion views on YouTube.

Simon’s Cat features the hilarious antics of a cheeky white cat and his long-suffering owner Simon. The brand was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel.

There have been more than 80 million digital sticker downloads and in excess of 18 million mobile gaming downloads with further titles in development.

The expertise of Endemol Shine Brazil is to deliver complete experiences to the public and customers, engaging the audience beyond the television screen. Simon’s Cat is already a global phenomenon with millions of fans around the world, many of whom are Brazilian, and we couldn’t be happier to deliver exclusive and original products to our audience with Chico Rei”, explains Fernanda Abreu, Head of Licensing of Endemol Shine Brazil.


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