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TRIPADVISOR REVEALS THE RANKING OF THEME PARKS: LEOLANDIA IS THE MOST LOVED IN ITALY

4 Aug - 2020

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The well-known portal has published the Travelers’ Choice™ 2020: Leolandia is also in the European Top10, the only Italian presence

Leolandia is reconfirmed as the most popular theme park in Italy on Tripadvisor: for the fourth consecutive year the kingdom of magic at the gates of Milan dedicated to children up to 10 years of age is leading the Travelers’ Choice™ 2020 in the Theme Parks & Water Parks category.

Together with the gold medal in Italy, Leolandia obtains an excellent international placement, entering the European Top10, the only Italian park in the top 25 positions.

The rankings are processed through a Tripadvisor algorithm that takes into account the scores obtained by the individual parks, the quantity and quality of the reviews, comparing them with numerous other parameters. The first place of Leolandia testifies a growing appreciation by the public and comes at the heart of a particularly complex season for the sector.

With the motto “A Surely Fun Experience” Leolandia has developed a model for the enjoyment of shows, attractions and services based on a few clear and simple “rules of the game”, which have made it possible to preserve the original formula of the park: a perfectly successful mix of attractions, many of which are accessible to children, original shows of its own production and themed areas that recreate extraordinary environments, such as Leonardo’s Lands, the Pirates’ Shore and Cowboy Town.

Among the strategic assets of Leolandia, particularly loved by the public, the possibility of meeting live all the most beloved cartoon characters, such as Masha and Bear, Bing and Flop, Ladybug and Chat Noir and the PJ Masks, protagonists this year of the new PJ Masks City theme area, the first and only one in the world.

Excellent reviews from the public also for the availability of the staff and the high quality of all the services offered: restaurants, shops, online ticket offices, but also facilities for families with babies and small children in tow, such as stroller rental, nursery and infant menus.

Fabrizio Orlando, Senior Manager Industry Relations, Global Tripadvisor said, “In this challenging environment for the tourism and hospitality industry, it is very important to recognize and celebrate the attractions that have worked so hard to create a great experience for their visitors. The award received by Leolandia, which is based on the reviews and votes of visitors to the park, shows that in the eyes of the travel community, Leolandia has consistently created great experiences in recent years“.

Giuseppe Ira, president of Leolandia, added: “In recent months we have made incredible economic efforts to honor our commitment to the public, which continues to reward us, and we hope that the institutions will finally begin to deal with an increasingly strategic sector, for leisure and tourism. The measures taken to ensure compliance with the protocols have helped to make the park even more accessible than in the past: we aim to surpass the excellence achieved, continuing to compete head-on with the international giants of entertainment“.

We are honoured to receive this award for the fourth consecutive year – concludes David Tommaso, Leolandia’s Director of Marketing and Salesbecause we are aware of the fundamental value that leisure time spent with our family has for each of our guests. All the services offered are subject to constant monitoring of quality and customer satisfaction: being chosen as Italy’s most popular theme park, despite fierce competition, fills us with pride and encourages us to do better and better, especially in this complex season for the entire sector“.

The park closed 2019 with a turnover of over 40 million euros, compared to about 1.2 million admissions. The calendar for the 2020 season runs until January 6, 2021, with the park open every day until late September and, starting in autumn, special themes dedicated first to HalLEOween and then to Enchanted Christmas.


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