Industry News


21 Jul - 2020

Premoli and Di Bella sign a licensing agreement with Ferribiella Spa for pet collections through Maurizio Distefano Licensing

The creative duo Giovanni Premoli and Dario di Bella, together with Ferribiella Spa, a company of Italian excellence with high positioning in the pet market, announces the closed licensing deal for the production and the distribution of a design line dedicated to pets under the brand PREMOLI + DI BELLA. Maurizio Distefano Licensing is the agency that manages the Licensing projects for PREMOLI + DI BELLA and that made the deal happen.

The Pet Collection, signed by the two creative minds, will be in perfect harmony with all the other PREMOLI + DI BELLA collections; a style dedicated to Italy and to art, a tribute to creativeness and to Italian design, where accessibility will be the keyword and Art de Vivre the personal DNA, features that move and that incite the PREMOLI + DI BELLA brand. Never trivial and always ready to step up their game, the two creative minds were able to stand out by bringing to the market their own style, which expresses with great simplicity and creativity the Italian life style in the world.

There’s nothing more intimate than the love that we feel for our little animal-friends –  say Giovanni Premoli and Dario di Bella, the idea of making something beautiful that can not only be appreciated by pets, but at the same time becomes a cultural element for the owners is the most exciting part. We’ve always dreamed to create a Pet line that could communicate in an open way with design and with home décor, that could perfectly blend with the domestic environment becoming a furnishing element. Today all this becomes reality”.

Carmen Avonto, managing director of Ferribiella, states: The understanding with Dario and Giovanni was completely spontaneous, we agreed immediately on the values that  are core of our company, a family that perceived the importance of the animal world and that has been the protagonist, since the beginning, of this Pet world aiming to discover and experiment innovative, beautiful and functional products.

Michela Marchese Patti, CEO of Maurizio Distefano Licensing agency, that manages the Licensing projects for PREMOLI + DI BELLA and has managed this deal, says: We are so excited to represent the brand PREMOLI + DI BELLA, that thanks to the volcanic creativity of Giovanni and Dario, is able to create high positioning projects in all Life Style categories. It will be very stimulating to see Ferribiella’s excellent products such as kennels, coats, bags, leashes and much more, with the two creatives’ refined taste in Italian design. This collection will be Ferribiella’s pride for its high position among our successful case histories”.

Thanks to the efficient product distribution system, the PREMOLI + DI BELLA Pet collection will be present in the most exclusive Pet stores starting from September 2020, passing both through a selected distribution network of about 2,000 points of sale, and online.

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