fbpx
Industry News

THE INSIGHTS PEOPLE WELCOME BRAND-NEW FACES AND CLIENTS TO THE COMPANY

20 Jul - 2020

Tags from the story: The Insights People.

The company welcomes new customers. Company invite to a free webinar focused on “THE NEW NORMAL WITHIN KIDS ECOSYSTEM”

 

The Insights People, the global leader in kids, parents, and family market intelligence, is delighted to announce new appointments and additions to support the company’s global expansion. With its recent launch into South America with Brazil and Mexico last quarter, the company now survey more than 3,000 children every week, across 4 continents and 9 countries, and more than 150,000 children a year.

After a strong 6 months despite challenging conditions in industry, The Insights People announce a host of new clients including Amazon, LEGO, Star Stable and Turner as well as expanding relationships with the likes of Leapfrog, SEGA, and Warner Bros. After announcing expansion to Brazil and Mexico earlier in 2020, the company are working on feasibility to launch into other countries and continents.

Nick Richardson, CEO The Insights People comments, “It has been quite surreal and challenging to interview, welcome and work with so many new starters remotely! Though it has been great to see the team adjust to these challenges with our usual can-do spirit. It was critical that we continued with our extensive recruitment despite the difficulties which COVID-19 has caused us as all of the roles are key in building the business to the next stage. The recruitment has been across the business, but in particular we have significantly increased our tech and data science team to help us develop and ultimately launch a number of new exciting services”.

The award-winning tech company welcomes Robert Lambert as Senior Development, Richard Wainwright as Data Scientist, Jordan Shaw as Junior Developer. In addition, the company has expanded its research team welcoming recent graduates Lucy Holland and Sarah Waterhouse to the team, Connor Walsh to the marketing team and George Sarakins who joins as North America Account Director. With other roles still been actively recruited.

George Sarakins, North America Account Director adds: “The Insights People is a business I have long admired and I am thrilled to be joining at such an interesting time for the kids’ sector. Nick and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Further to the new additions to the company, The Insights People continues to work on the new exciting developments to its real-time award-winning portal that will now include an impressive content library with the latest industry articles, newsletters and webinars about kids ecosystem across the globe.

The company will also host a free webinar under the title “THE NEW NORMAL WITHIN KIDS ECOSYSTEM” which will be taking place on 4th August. This webinar will give the viewer the chance to get an unrivalled overview of kid’s attitudes, behaviours and consumption pattern across Europe.

To register, visit http://kidsinsights.com/webinar/

Subscribe to our newsletter


Read our last issue




POETIC BRANDS SIGNS MULTI-YEAR ATARI CONTRACT
POETIC BRANDS SIGNS MULTI-YEAR ATARI CONTRACT

Poetic Brands has announced a multi-year deal with iconic gaming brand Atari, to launch a stylish range of apparel, accessories and homeware. This is the first European deal brokered by Atari’s global licensing agent Tinderbox. The partnership will see Poetic Brands...

read more
THE PREMIERE OF NEW GABBY’S DOLLHOUSE EPISODES.
THE PREMIERE OF NEW GABBY’S DOLLHOUSE EPISODES.

DreamWorks Animation hosted a purr-fect VIP screening in London to celebrate the Netflix premiere of new Gabby’s Dollhouse episodes. Celebrity parents, influencer families and key UK media taste makers enjoyed the ‘a-meow-zing’ event at London’s Curzon Soho on...

read more
ZAG IN PARTNERSHIP BUILD-A-BEAR WORKSHOP IN PARTNERSHIP
ZAG IN PARTNERSHIP BUILD-A-BEAR WORKSHOP IN PARTNERSHIP

ZAG has signed with Build-A-Bear Workshop, Inc., for the first Miraculous Ladybug official plush bear. The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Just like Marinette harnesses the power of creation, children across North America and the UK will...

read more