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Media & Digital

HAPPYKIDS CHOSEN TO EXPAND SUPER SIMPLE SONGS® BEYOND YOUTUBE

20 Jul - 2020

Future Today announced it will be expanding its offering on HappyKids by adding the ultra-popular Super Simple Songs® content library

 

Future Today, the largest OTT publishing platform, announced it will be expanding its offering on HappyKids by adding the ultra-popular Super Simple Songs® content library. As part of the deal, Future Today will also be launching a branded Super Simple Songs® channel on a number of streaming devices including Roku and Amazon Fire TV.

Super Simple Songs® is a trusted brand used in homes and classrooms all over the world, offering educational video and music content, and providing free printables, flash cards, coloring pages and other teaching resources on supersimple.com. The company chose to partner with HappyKids to expand its reach into the kids segment, which outranks all kids programming channels on streaming devices.

In recent years our content was mostly only available on YouTube. Now our content is on YouTube, Amazon Prime, the Super Simple iOS app, and we’re incredibly pleased to be partnering with Future Today to deliver our content to these additional streaming devices. They’ve been pioneers on the platform and we’re thrilled they’re helping us share our content with a brand new audience,” said Morghan Fortier, CEO of Skyship Entertainment.

In addition to music videos, Super Simple will make its ever-growing library of series content available as well. This includes the brand new shows “Finny The Shark” and Caitie’s Classroom, as well as fan favorites such as “Carl’s Car Wash,” “The Bumble Nums” and “Mr. Monkey, Monkey Mechanic.”

We’ve seen a marked increase in activity with our educational content usage since COVID 19. Year over Year, users on our kids platform are up nearly 165% and the watch time has grown by 160% in June alone,” said David DiLorenzo, SVP, Kids & Family at Future Today. “Adding Super Simple Songs® to HappyKids is a great next step for us as our audience continues to grow. We expect to see a lot of excitement as we add this favorite brand to our lineup this month.”


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