Digital & Gaming


13 Jul - 2020

Tags from the story: Bing, Maurizio Distefano Licensing.

The new Bing app has so much to offer, with 20 games to play and learn and over 75 episodes of Bing!


The award-winning TV series Bing, represented in Italy by Maurizio Distefano Licensing (MDL), has launched on the Apple App Store, Google Play and Amazon AppStore, the Italian app that children can enjoy exploring by playing and learning.

The “Bing: watch, play and learn” app is completely safe and commercial-free, allowing little Bingfans to watch entire episodes of Bing both at home and on the go. Thanks to Bing’s specially developed educational games and activities, fans of the series will be encouraged to express their creativity and imagination, as well as exercise their fine motor skills. The app offers the possibility to play through a safe and easy to use video player, to watch downloaded episodes offline while travelling and is perfect for children who are in kindergarten or kindergarten who can play with Bing and his friends at any time.

The app is available for free with limited access to content or offers consumers the ability to download the upgrade and get unlimited access to over 75 episodes of Bing and all 20 games and activities. In the UK, the app was launched in late 2019, with a success of over 300,000 downloads in the first 6 months. The “Bing: watch, play and learn” app is a great opportunity for children who will finally have the chance to interact more with the world of Bing made of fun, education and entertainment.

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