It took place the first Disney Media & Partnership Upfront, the new event that is aimed at licensee companies to present a preview of the rich and new offer of Disney content
The first Disney Media & Partnership Upfront, the new event aimed at licensee companies working with Disney to present a preview of the rich and new content offering in the Disney Direct to Consumer & International segment, including Disney, Pixar, Marvel, Lucas, National Geographic, ABC Studios, Twentieth Century Studios, FX Entertainment, Searchlight Pictures, Blue Sky Studios, ESPN Documentaries, was held in virtual form on the evening of Thursday 8 July.
The numerous interventions in the program focused on the strategies and investment opportunities on Disney+ and the rich portfolio of iconic channels such as Fox and National Geographic, as well as the marketing and communication strategies that will be developed to support the new content coming out.
“The Disney Media & Partnership Upfront – said Daniel Frigo, Country Manager The Walt Disney Company Italia & TIG and Head of Studios Distribution Italy – is the first Italian event born to share with our partners the evolution of the “Disney Difference”, able to create an entertainment experience with unlimited potential involving an increasingly wide target, thanks to the ever wider range of brands that are part of our content offer“.
“Imagine Everything – continued Kathryn Fink, General Manager Media The Walt Disney Company Italia – is not a slogan, but the spirit with which we invited all our partners to enjoy the show, made possible thanks to the passion and strength of the entire Disney Media team. The union of Fox, National Geographic and Disney+ creates an innovative media ecosystem that combines premium and pop content, with a diversity, breadth of offer and unique brand, part of the world’s pop culture to all intents and purposes“.
Alessandro Militi, VP Marketing & Sales Media The Walt Disney Company Italy, added – “Our country has a strong affinity with Disney brands. With Disney+ today we give the players in our market the opportunity to speak to the Italian audience through the most popular content and the most beloved characters. Joining the Disney brands is not an act of faith but a certainty, that of intercepting people’s attention, the rarest resource of our time“.
“Today – concluded Emanuele Landi, Director Sales & Partnerships Media The Walt Disney Company Italia – with all our content and brands always available on Disney+ we can offer our advertising clients an ambitious and wide range of unique partnership opportunities to be able to create impact and accessible content marketing campaigns and exploit our premium media network built entirely on the strength of our brands. Imagine Everything is really the opportunity we want to give our customers”.