Fashion & Lifestyle


8 Jul - 2020

Tags from the story: Estate Italiana, Reborn Ideas.

The omnichannel e-commerce of sustainable Italian products has designed an original promotional campaign for the summer

Reborn Ideas, the social commerce community of entirely made in Italy and sustainable products, has launched Estate Italiana, the promotional campaign that will last throughout the summer season.

Summer 2020 requires everyone to face the economic consequences of the months of forced closure due to the Coronavirus. To respond to this difficult moment, every week the e-commerce will present three types of products, for women, men, children and home: they will compose the Italian flag with their three different colors and will be available for purchase at a reduced price of 30%.

The Italian Summer collection will be made up of objects and clothes that chromatically want to represent the Tricolor, to emphasize in a period like this the importance of opting for the excellence of Made in Italy. Reborn Ideas hosts only products created with care and passion by Italian makers, artisans and designers, who consider the site a privileged space to make their offer known to a growing number of customers. “We have chosen to bring together the best of sustainable Made in Italy – says Maurizio Mazzanti, founder of Reborn Ideas – and to do so in the colours of the Italian flag is a way to confirm our positio.”

It will be possible to buy at a discounted price bags, costumes, tables, lamps, necklaces… and much more! The reference page to follow the campaign is https://www.rebornideas.com/pages/made-in-italy. To stay updated on the products that will be on offer in the coming weeks, you can subscribe to the newsletter dedicated to the initiative.

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