fbpx

Entertainment

ROCKET LICENSING INJECTS COME ‘WHIZZ POP BANG’ WITH YAKKA DEE!

6 Jul - 2020

Tags from the story: CBeebies, Rocket Licensing, Yakka Dee!.

Agency signs international rights for the CBeebies speech and language-based series

 

Rocket Licensing has been appointed as the international licensing agent (excluding China) for popular CBeebies show, Yakka Dee! Currently in its third series, the animation and live action programme is now in production for series four and five, which are due to air in 2021, with 100 x 5 minute episodes in total.

Devised by writer and director, Katie Simmons (Go Jetters, Show Me Show Me and Mr Bloom’s Nursery co-creator) and director and producer, Lotte Elwell (Peppa Pig cinema experience, Teletubbies, My World Kitchen and more) alongside Steve Smith at Beakus animation studio (Olobob Top), Yakka Dee! is focused on English language learning for preschoolers learning to talk, children with speech difficulties and those learning English as a second language.

Dee helps children to reach this goal through play, visual representation and repetition. Each five-minute episode focuses on one word, with a mixture of live action and animated content and bright, bold colours. The branding is modern and vibrant, eye catching and idiosyncratic and hugely appealing to the young audience. Each episode is like a moving picture book!

Yakka Dee! launched in 2017, with a peak audience of 474,000 viewers (8.9% audience share) and is currently aired twice daily on CBeebies. BBC Studios has also signed for distribution in Ireland, Brazil, China, South Korea, Latin America and Turkey.

In 2019, a YouTube channel was launched, experiencing an enormous 5.3 million views in the first two months. The channel now has 161K subscribers and 46 million views, and is growing exponentially on a daily basis. ‘Aprende con Yakka Dee: Panza’, a Spanish episode via CBeebies Español, has had over 80 million views on the channel since launch, while ‘Yakka Dee: Banana’ has received 30 million views and ‘Can you Say Tummy?’ has reached 17 million in just 3 months.

Initially, Rocket’s core focus for the property will be on toy and publishing categories, as well as educational product and resources, followed by other preschool product categories including apparel, accessories, social stationery, and games. Consumer demand for licensed product is high, with weekly requests from parents via the brand’s social media pages for toys.

Rob Wijeratna, Joint MD, Rocket Licensing, comments: “Yakka Dee! is a real gem in CBeebies’ programming, and combines all of the must-have attributes of a successful preschool property – fun, education and great characters – with contemporary, bright and instantly recognisable production. We are also proud to be representing an ethnically inclusive brand, with Dee as a non-white lead character having become an inspiring role model for many. The loyal fan-base is ready and waiting for consumer products and we’re excited to start talking to licensees.

Yakka Dee producers Steve Smith, Lotte Elwell and Katie Simmons comment: “We are thrilled to partner with Rocket for Yakka Dee! licensing. We are so proud of our character, Dee, and have seen first-hand how she empowers children to speak with confidence, energising them and connecting deeply with them. We are looking forward to working with Rocket to create more touchpoints for our audience, and in so doing help more children.”


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more