Licensees Focus


1 Jul - 2020

Unleash the fun with electric scooters, inflatable playcenters, rackets and much more!


After the delicate period we have faced, it will finally be possible to enjoy the wonderful days in the open air and why not also take some trips to the beach and the sea. This is the period that children prefer and Mattel, also this year, will be at their side with many licensing proposals for outdoor play!

The first ever novelty are the electric scooters by Barbie and Hot Wheels by Asia Kingstone: a strongly growing trend, the electric scooter is undoubtedly the item most desired by children at the moment, to move in an original way in the open air. Asia Kingstone scooters are available in two versions: one dedicated to the iconic fashion doll and the other to the roaring engines of Hot Wheels. Asia Kingstone scooters will win over the most dynamic children, thanks to their modern and attractive design.

For all those who love outdoor adventures, ODS will take care of them, with a line dedicated to girls and boys who cannot give up contact with nature. The camping tent Barbie or Hot Wheels, is ideal for exploring nature and its beauty in a practical and safe way.

ODS also thinks of the wildest children, proposing, both for Barbie and Hot Wheels, the scooter and the classic inline skates, so that children can have a great time at full throttle. When it comes to speed, the skateboard dedicated to Hot Wheels couldn’t miss out!

ODS also brings the great classics to the beaches, such as the rackets dedicated to Barbie and Hot Wheels, the Barbie bowling game and the timeless and colourful paddle and bucket for a real dip into the world of Barbie & Hot Wheels!

For dynamic nature tours, you can ride the Barbie by Dino Bikes bike (available in different sizes (12″-14″-16″-20″). Every little girl will be able to explore the world around her in complete safety thanks to this sporty and eye-catching bike, which features all of Barbie’s iconic colours, from white to unmistakable pink.

The wildest boys will no doubt be impressed by the Hot Wheels by Mondo bike, which, thanks to its eye-catching design and iconic flamboyant designs, will make even more dynamic and challenging days on the bike with friends.

Also from Mondo, the new inflatables dedicated to Barbie and Hot Wheels have arrived: boys and girls will be able to count on balloons, armrests, mattress and donut to make their swims at the sea or in the pool unique.

If we talk about inflatables, we can’t forget Bestway which offers a series of Fisher-Price inflatables, all different from each other, to make even more use of the outdoor space in courtyards or gardens: the youngest children will be able to have fun in complete safety together with mum and dad. The inflatables, with new graphics and prints, include an entire play centre: an inflatable outdoor bouncer with removable side walls made of mesh fabric, a circus tent with inflatable bottom, 25 coloured balls and an inflatable school bus, with steering wheel and horn, together with 20 balls!

Grandi Giochi has thought, for girls and boys, all the facets of fun. Barbie’s Happy Holiday cottage, is ideal for spending whole afternoons of fun with your friends and it’s carefully designed in every detail: the little entrance door is also perfect to accommodate your puppy and the mailbox is made especially for receiving mail!

Girls and kids who don’t want to stay still can have fun running around in their favourite places with the Big Barbie Games and Hot Wheels tricycle.

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