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Industry News

RIGHTS & BRANDS APPOINTED WORLDWIDE AGENT FOR BAMSE

23 Jun - 2020

Egmont Publishing has appointed the leading licensing agency Rights & Brands AB to represent Bamse

 

Egmont Publishing has appointed the leading licensing agency Rights & Brands AB to represent Bamse as broker in the Nordics and agent worldwide for licensing and publishing. With knowledge and experience of building literature driven Nordic brands, Rights & Brands will develop a global licensing and publishing program for Bamse. Egmont Publishing is still the main licensing agent in the Nordics for Bamse.

Bamse – The World’s Strongest Bear is a hugely popular Swedish cartoon created by Rune Andréasson. It was first published in 1966, and for over 50 years the bear that becomes the strongest in the world by eating magic honey has captured the imagination of Swedish children.

Aiming to give children knowledge as well as entertainment, the comic has never shied away from big questions, always standing up to injustice and against bullying and discussing issues such as gender equality and fake news.

We are extremely proud to represent Bamse, who is one of the strongest character brands in Sweden, both in licensing and publishing internationally. Bamse is also strengthening our position – to bring Nordic rights and brands to a global arena.”  Kristin Tjulander, Sales & Marketing director at Rights & Brands says. “With our network of agents and publishers around the world – we will put in all our effort so that more children around the globe can get to know the strongest bear in the world.” Kristin continues.

We are really glad and excited to partner with Rights & Brands and together starting this new international Bamse chapter,” says Marika Bark, Publishing Director, Egmont Publishing. “Bamse is a truly amazing character. He brings excitement and joy of reading as well as fun knowledge to both children and parents. In Sweden, we will keep focus on the main values of the brand and continue with our strong and successful Bamse licensee partnerships.


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