Inspirational Lessons for Kids Combine Creativity and Empath
With children throughout North America staying close to home, parents in the midst of social distancing survival mode face a daily struggle of balancing screen time with keeping their kids entertained. Exercising creativity is an important part of children’s routines and provides them with an outlet to express their emotions. Enter Crayola® Imagine Arts AcademyTM (www.ImagineArtsAcademy.com) to inspire children to dream big with unique art experiences that broaden their creative horizons.
While these programs are typically offered in-school, at camp or via birthday parties, the franchise-based company’s programming is now offered online. With Crayola® art materials in hand, children aged five to 12 can virtually interact with instructors who guide them through a structured program that benefits the whole family. Children will learn about the world around them in three programs, each offering various classes:
- World of Design: discover design careers, from animation to architecture
- Artist’s Passport: a global adventure to uncover world cultures
- Wild World: the art of animal conservation
“We are thrilled to be able to continue offering our programming virtually during these challenging times, to help parents as they try to manage wearing many hats, including that of a teacher,” says Shafik Mina, President and Chief Operating Officer at 2inspire, the parent company of both Crayola® Imagine Arts AcademyTM and Mad Science. “Our art classes provide children with the perfect outlet to express themselves creatively during these unprecedented times, while also teaching them empathy for the world around them.” Mad Science, a global brand, is also offering online STEM learning with its team of scientists around the world.
While Crayola® has always been a household name, it is more so now than ever, as parents stock up on art materials, activities and playsets. “Our brand has always encouraged children to explore the colorful possibilities and with this online programming we’re now able to guide them through the journey, and help out parents at the same time,” says Warren Schorr, Vice President of Business Development and Global Licensing at Crayola. “During this time of rapid change and uncertainty, parents and children can count on art as a creative and emotional outlet.”