Industry News


11 Jun - 2020

Chefclub appoints a raft of licensing agents to represent the world’s fatest growing cooking brand onsocial media


Chefclub is proud to announce the appointment of four new licensing agents to represent the innovative and rapidly growing Chefclub brand across key territories. Maverick Products will lead the licensing program in North America, Active Merchandising in Germany, Caravanserai in Spain and Portugal along with ETS in Italy.

Chefclub is the fastest growing and most promising cooking brand on social media with over 12 billion views in 2019 and a community of 80 million followers.

Chefclub Network presents inspirational, fun and approachable recipes that are clearly catching the audiences imagination. Chefclub has now agreed a deal with these agencies to capitalise on the immense engagement and love for the brand by creating profitable licensing programs in North America and key European territories.

The four agencies have been founded by well respected industry veterans that are bringing decades of experience in the entertainment, toy, licensing, lifestyle or kids industries.

They all have a high expertise in IP management having worked for such major names as Nickelodeon, Mattel, Sony brands, Peppa Pig, PJ Mask or Betty Boop among many others.

The four agents will represent Chefclub on major consumer products and brand promotion in their respective territories.

Marie-Laure Marchand, SVP, Global Consumer Products and Business Development at chefclub.tv said: “We are thrilled to be working with Maverick Products, Active Merchandising, Caravanserai and ETS as they are all experts in their respective markets and will be instrumental to our commercial expansion. The international growth of our property is a strategic priority as we have grown so fast in the last year and already established a solid footprint in North America and Europe on social media already. It is now time to offer licensed products to enable consumers to further engage with their favourite cooking programmes. The kitchen is a tremendous land of opportunity and Chefclub has built healthy foundations in order to harvest multiple licensing opportunities in the kitchen space.”

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