Hamsta of Happy Ink is key partner to the city of Shanghai to help boost the city’s nightlife after COVID19
Da HAMSTAS know where the party’s at: Shanghai. And the “Shanghai Night Fever” campaign, to boost the city’s nightlife after COVID 19, suits their nocturnal needs perfectly. As key partner to the city of Shanghai, da HAMSTAS of Happy Ink are keen to kick off the party and get people ready for a big night out. Shanghai Night Fever was officially launched on June 6th by mayor Gong Zheng of Shanghai and will run for most of June and July.
Shanghai, China’s biggest and most modern city, was quick to react to the Covid19 outbreak. Day to day life for its 25 million inhabitants has returned to normal and people are back at the office. Now it’s time to re-open the fast lane and kick-start the city’s nightlife. The Shanghai Night Fever campaign, featuring DA HAMSTAS, encourages people to once again enjoy the many top notch restaurants, clubs, museums and shops the city has to offer.
When the city of Shanghai asked Da Hamstas to be the face of the Shanghai Night Fever campaign they didn’t hesitate. After all, food, fun and partying are their three favorite things and there is plenty of it on offer in Shanghai. Happy Ink and their Chinese partner LICENT are excited and proud that the city of Shanghai has chosen HAMSTA as a key partner for this important campaign. The timing is perfect as the campaign coincides with the kick off of Hamsta in China.
Toni Qiu, co-founder and partner of LICENT: “We hope da Hamstas bring fun and a smile to the community. This is a great campaign to get the people of Shanghai to once again enjoy themselves in the city’s nightlife. At the same it’s the perfect introduction of the fun loving Hamstas to the people of China.”
Saskia Keiser, executive creative director and owner of Happy Ink: “I am very honored that the Shanghai officials chose a Dutch brand to represent them. I am incredibly proud that my Hamstas are helping to get life back to normal and bring joy to the 25 million inhabitants of Shanghai.”