Sanrio launches its own e-commerce site aimed at the consumer
Sanrio are introducing their classic characters in a new way with the launch of their own direct-to-consumer e-commerce site, www.shopsanrio.com. Shipping to Europe (including the UK), Australia and New Zealand, fans can now get their hands on a range of exclusive merchandise featuring 9 of Sanrio’s most popular characters including Hello Kitty, gudetama and Aggretsuko.
The site features 5 exclusive collections – with characters reimagined on clothing and accessories, and personalised products too. Sanrio are teaming up with an artist each month on a limitededition Art Collection range. There will also be one-off collaborations, the first of which will be with Instagram sensation Esther Bunny.
“The whole team can’t wait to launch ShopSanrio.com. At a time when most consumers are increasing their shopping online, we’re excited to show our new online destination and product offering to fans.” – Alastair McHarrie, Licensing Director, Sanrio.
Sanrio have partnered with Star Editions who will be manufacturing the products and fulfilling orders, and the site design has been developed by Philosophy Digital.
“We’ve been incredibly fortunate to have been able to navigate through the COVID crisis – keeping colleagues safe by maintaining social distancing, introducing split shift patterns and additional protective workwear, and still delivered our clients print on demand web orders on time. With all of our procedures and safety measures in place, we are now in the perfect position to launch the Sanrio Shop, and we cannot wait!” – Will Marston, CEO, Star Editions.
