fbpx
Industry News

LICENSING WORKS FOR ZIG & SHARKO

27 May - 2020

Xilam Animation taps Licensing Works!® as North American agent for Zig & Sharko

 

Award-winning French animation studio Xilam Animation has appointed Licensing Works!® as the North American licensing agent for its hit animated slapstick comedy brand Zig & Sharko. Licensing Works! is now assembling a merchandise program for the brand targeting kids, tweens, teens and families and focused on vacation and Spring/Summer products including swimwear and pool accessories; home décor and outdoor textiles; surf, skate and related sporting goods; personal care; greetings cards; toys, puzzles and games; dress-up, publishing; back-to-school; gifting, food and drinks; seasonal promotions; and meet and greets.

In North America, Zig & Sharko is available on Netflix and Amazon Prime Video, alongside having a strong local presence on Xilam’s dedicated YouTube channel where the new third season is now available. The Zig & Sharko YouTube channel boasts 10.5 million subscribers and has received over 5.1 billion views globally, with North America ranking as the second highest market for views and fourth largest for subscribers.

Capucine Humblot, Head of Licensing and Merchandising at Xilam Animation, said: “We’re delighted to build upon our relationship with Licensing Works! and to have the team representing Zig & Sharko across North America. The Licensing Works! team’s local expertise, enthusiasm and creativity, make them the perfect partner to build an engaging merchandise offering which captures Zig & Sharko’s fun and wacky spirit, alongside its positive values of promoting environmental awareness and sustainability.”

Leslie Levine, Owner of Licensing Works!®, added: Zig & Sharko is a hilarious series which is brimming with all the elements licensees and promotional partners are looking for in a brand in order to deliver amazing consumer products and promotions. With the impressive audience Zig & Sharko garners 24/7 on YouTube and Netflix, we’re confident the brand has great potential in North America and look forward to assembling a colorful merchandise program for fans.”

This deal extends Xilam’s partnership with Licensing Works! also representing its internationally successful kids’ property Oggy and the Cockroaches in the market.

Subscribe to our newsletter


Read our last issue





RFID. THE NEW WAY TO ENTERTAIN CHILDREN THROUGH STORIES
RFID. THE NEW WAY TO ENTERTAIN CHILDREN THROUGH STORIES

The RFID book-reader exists since a while within the toy category, but Pea & Promoplast has studied a further evolution of this product for other kind of positioning, with a lower price point. Finally, it made its debut in the newsstand channel thanks to a global...

read more
BIANCA BY COSTADORO. AN ITALIAN SUCCESSFUL STORY
BIANCA BY COSTADORO. AN ITALIAN SUCCESSFUL STORY

Costadoro SpA, an Italian coffee excellence, has recently received the Barawards 2020 Innovation of the Year Award, for BIANCA, the brand-new coffee in grains dome container that guarantees a better preservation of the product, and studied to favor the use of Ok...

read more
PLAY AROUND DEVELOPMENTS IN 2021
PLAY AROUND DEVELOPMENTS IN 2021

LM interviewed Massimiliano Piazzolla, Managing Director Play Around After its debut in January 2020, Play Around, the Toy Company born from the Pea & Promoplast group has been working on new projects ready to be launched this year and laying the foundations for a...

read more