Industry News


27 May - 2020

Tags from the story: Dynamo.

Design company already turning to 2021 opportunities with Maggy Harris on board as business development consultant and a focus on extending digital creative solutions for clients


Adapting to the challenges of these extraordinary times has taken our complete focus since lockdown” ​ says ​Dynamo MD Steve Richards.​ ​”For 2020, servicing existing clients, ensuring jobs continue to be finished on time (and to brief) and checking in daily on the wellbeing of the team working from home has been the key objective“.

Established in 2005 Dynamo has long been one of the Licensing, Publishing and Toy industry’s ‘best kept secrets’. The team provides multiple design services across digital, 3D, editorial, illustration, product, brand and animation for global B2B & B2C clients under the experienced and watchful eye of ​Creative Director Alex Bruff​. “​We’d already begun adapting our services to changing times but Covid has fast-forwarded how we work and our creative focus” ​says Alex. “We’re now full steam ahead, turning attention to 2021 opportunities“.

Dynamo has recently joined forces with ​Maggy Harris​ (well known Licensing industry veteran and now running her own independent consultancy BlueSkye Licensing) as Business Development Consultant.​ ​”It’s a pleasure to be working with Steve and the Dynamo team” ​says Maggy.​ “They’ve huge creative energy, talent and imagination and my remit is to both diversify the client base and introduce new ways of thinking from my experience on the Licensor side of the fence“.

Steve and Alex both believe great creative stands the test of time and will always be in dema​nd, but increasingly clients need innovative, well-targeted and ​budget-flexible creative solutions. Agile, quality service is central to their approach, and the Covid world has quickly increased demand for Dynamo’s digital, 3D and animation skill set, where virtual and on-line engagement and content is fast becoming crucial to both business and consumers.

Already working with long term toy, licensing and publishing clients ​such as Goliath, Golden Bear, Jazwares, Lansay, Sambro, Entertainment One, Viacom, Penguin Random House and Hachette, ​Dynamo is well​-​placed to provide a host of one-stop digital creative solutions including virtual product and turn key visualisation from ‘page to retail shelf’. ​”It’s actually amazingly cost effective and really brings product to life” ​says Steve ​”as it seamlessly reduces so many product development and marketing stages to one integrated and easily ​ ​ shared global online asset including POS, in store experiential product displays and walk through virtual showrooms..”

Dynamo are grateful to their long term clients for​ continuing creative pipeline development during the past few difficult mo​nths.​ ​They feel optimistic about the future with an eye on how they can both use and creatively be involved in the new virtual trade fair world, starting w​ith the Virtual Licensing week pencilled for mid June. ​”Why not?“​ say​ ​Steve and Maggy​If Zoom meetings can work for us in the virtual office then we’re open to try anything new; It’s part of our inquisitive and innovative creative nature“.

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