26 May - 2020

Tags from the story: Glovo, Mattel.

A dedicated store on Glovo to bring the joy of Barbie, Hot Wheels, Fisher Price and UNO games to the homes of the Milanese!


Glovo is considered an institution for those who want to receive anything at home, from food to shopping, from flowers to over-the-counter medicines, and in this period the anything delivery service has become even more essential and a reference point for the daily needs of many citizens. And when we talk about citizens we also include children who in this long lockdown period were perhaps the most penalized, forced into the home, with no friends to play with and many hours to spend.  So, thinking also of the little ones at home, if in addition to tasty lunches or shopping, knocking on the door was Glovo, but with a rainbow-hair Barbie or a Hot Wheels model car? Wouldn’t that be magical?!

Glovo and Mattel launch a partnership to create a fast and convenient service to deliver not just toys, but real moments of lightheartedness, which, in a delicate period like the one we are facing, is what it takes. Mattel in fact boasts a portfolio of brands capable not only of uniting young and old, but also and above all of stimulating imagination and creativity, to continue to dream through play.

Andrea Ziella, Head of Marketing & Digital Mattel Italy comments: “I’m particularly pleased to announce this partnership with Glovo that fits in well with the mission of Mattel, a toy manufacturer that in this difficult period has once again stressed the importance of play in the lives of children (and not only). Play is an essential part of children’s daily life during this global pandemic and offers a multitude of benefits and opportunities for learning, entertainment, distraction and relief from the stress of being forced at home for days and days. Moreover, as I have already had the opportunity to say, Mattel’s approach to the market is to reinvent and renew itself every day and this collaboration is an absolute novelty for the toy category on the Italian market. We have found in Glovo a partner who cares about the well-being of all its customers and, like us, loves innovation in all its forms and has collaborated with enthusiasm and proactivity, a very promising partnership that represents a great opportunity, especially in this historical moment, to bring our brands directly to families. We are therefore counting on expanding our collaboration in the near future and reaching other cities other than Milan“.

Niccolò Francalanci, Head of Marketing & Growth at Glovo Italia, says: “In this moment of emergency we have seen how our multi-category home delivery service has become an increasingly used tool for everyday needs, but also a vector of affection and sharing. Never as in recent weeks has a gift or an object arrived home through Glovo represented a sign of closeness for those who are distant, friends or relatives. Thanks to the collaboration with Mattel and the great emotional value of its brands, we have further proof of the ability of the delivery to give emotions, even to children”.

How does the partnership work? 

On the Glovo app, an exclusive Mattel store has been included in the Shopping section: a selection of Barbie and Hot Wheels items, but also other products (Fisher-Price, Trenino Thomas and Games Mattel) will be available for purchase. Once the product has been selected, it will be possible to receive it at home in Milan. Starting from May 22nd.

Just one click and with Glovo the joy of the Mattel brands arrives at your home!

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