New app game allows players to step into famed MasterChef kitchen and participate in show’s signature challenges
Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, has launched on the Apple App Store and Google Play with approximately 500,000 pre-orders and pre-registrations.
Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in 60+ countries and watched globally by over 250 million viewers in more than 200 countries. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.
MasterChef: Dream Plate allows players to play as a MasterChef TV show contestant who cooks and presents MASTERCHEF-worthy dishes in competition with other contestants, using challenging ingredients and recipes. The dishes are judged by fellow players in real-time, in a one-of-its-kind interactive gaming experience that is new to the franchise.
The game also features two signature show challenges: Mystery Box and Pressure Test. In the Mystery Box challenge, players will plate a secret ingredient, which is revealed only after entering the challenge. In the dreaded Pressure Test challenge, players must finish plating their masterpieces while racing against the clock.
MasterChef: Dream Plate was developed by Animoca Brands in partnership with Endemol Shine North America. The game has been pre-ordered and pre-registered approximately 500,000 times on the App Store and Google Play.