fbpx
Retail

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

26 May - 2020

Tags from the story: Chupa Chups, Cool Club, SMYK, WildBrain CPLG.

Chupa Chups has partnered with SMYK to develop a great capsule collection of lifestyle products for its brand Cool Club

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.

Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe.

Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure working together with Perfetti Van Melle and WildBrain CPLG on this capsule. This unique collection is in line with worldwide fashion trends and perfectly meets demands of SMYK’S eldest group of clients” says Małgorzata Kubacka, Licensing Manager at Smyk.

The prelaunch will go live online on Smyk.com this May and later on, at the reopening, in the more than 200 brick and mortar shops in Poland.

Subscribe to our newsletter


Read our last issue





PANINI & ICAM: A NEW PARTNERSHIP IN CONFECTIONARY
PANINI & ICAM: A NEW PARTNERSHIP IN CONFECTIONARY

The agreement covers chocolate eggs and Christmas socks with surprise as of easter 2021. Starting from January 2021 PANINI S.p.A. will have a new licensee partner in the confectionery sector for anniversary cakes: ICAM S.p.A. Panini, the worldwide popular sticker...

read more
NEW POPEYE SPORTSWEAR COLLECTION WITH THE WOD LIFE
NEW POPEYE SPORTSWEAR COLLECTION WITH THE WOD LIFE

Merchantwise Licensing brokers first ever australian Popeye Sportswear Collection with The WOD Life. Australia’s Merchantwise Licensing, on behalf of King Features Syndicate, home to some of the world’s most popular entertainment characters, has brokered the first...

read more
DONOVAN MITCHELL X ADIDAS LIMITED-EDITION BODYARMOR SNEAKER
DONOVAN MITCHELL X ADIDAS LIMITED-EDITION BODYARMOR SNEAKER

Donovan Mitchell and BODYARMOR have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker Coming off his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR...

read more