fbpx
Retail

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

26 May - 2020

Tags from the story: Chupa Chups, Cool Club, SMYK, WildBrain CPLG.

Chupa Chups has partnered with SMYK to develop a great capsule collection of lifestyle products for its brand Cool Club

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.

Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe.

Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure working together with Perfetti Van Melle and WildBrain CPLG on this capsule. This unique collection is in line with worldwide fashion trends and perfectly meets demands of SMYK’S eldest group of clients” says Małgorzata Kubacka, Licensing Manager at Smyk.

The prelaunch will go live online on Smyk.com this May and later on, at the reopening, in the more than 200 brick and mortar shops in Poland.

Subscribe to our newsletter


Read our last issue




NINA & OLGA ARRIVE IN BOOKSHOPS
NINA & OLGA ARRIVE IN BOOKSHOPS

Mondadori - Libri per Ragazzi in bookstores from September 7 with the first two volumes inspired by the new adventures of Nina & Olga To celebrate the upcoming release on Rai Play and then on Rai YoYo of the new animated series Nina&Olga, with art direction by...

read more
POKÈMON X FERRERO NEW COLLABORATION
POKÈMON X FERRERO NEW COLLABORATION

Pokèmon celebrates its first 25 years, and for the occasion signs new partnerships including a delicious partnership with Ferrero Iconic evergreen brand Pokémon – one of the most popular and successful entertainment properties in the world – is marking its 25th...

read more
THE LICENSING AWARDS 2021: THE WINNERS
THE LICENSING AWARDS 2021: THE WINNERS

Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, with the industry returning to The Great Room at the Grosvenor House Hotel,...

read more