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BEST KIDS FASHION LICENSING PROJECT: MONNALISA WITH PINK PANTHER

25 May - 2020

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At the BLTF Awards the Monnalisa collection with Pink Panther is awarded as Best Kids Fashion Licensing Project

 

White, black and deep pink for PINK PANTHER, protagonist of a story in the Monnalisa F/W 2019 collection.

Fun reading in a rock key, for the beloved character, reinterpreted with precious rhinestones, in a new velvet version, embroidered overall or with spectacular sequins, on striped knit dresses and tulel flounces, gritty jackets with plush necks, soft inlay pulls.

The leitmotif of the collection dedicated to Pink Panther, is the print heart, to remember the romantic-contemporary soul of the Monnalisa brand.

Monnalisa previewed its Fall/Winter 2019 collection at the 88th edition of Pitti Bimbo, which was held in Florence in January 2019. A show on the catwalk was held inclouding 6 outfits dedicated to the Pink Panther collection.

The collection was launched in Monnalisa stores and through their international distribution network of high-end concept stores and boutiques in autumn 2019. To support the launch of the collection, a strong digital plan was activated on Monnalisa Instagram/Facebook Social Networks.


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