The pop-up channel ‘100% PAW Patrol’ aired on Nick Jr +1 has achieved excellent results with an average audience of 6.7 thousand viewers


From Monday 11th to Sunday 17th May, Nick Jr +1 was transformed into “100% PAW Patrol”, a special channel that broadcasted for a whole week, 24 hours a day, all six seasons of the legendary puppy rescue team, captained by leader Ryder.

The pop-up channel ‘100% Paw Patrol’ achieved excellent results with an average audience of 6.7 thousand viewers and a share of 3.8% out of 4-14, with an important growth of +226% in share compared to the average of the channel in the previous 3 weeks. The performance was also very positive for the core target audience of the 4-7, where the share grew by +209%, and for the 4-7 child purchasers where the growth in share was +475% again compared to the channel average in the previous 3 weeks. The positive results are mainly linked to an increase in time spent on all targets.

During the week of programming of the pop-up channel, NickJr (channel 603+pop up on 604) ) was the #1 channel in the kids’ area of Sky both on 4-14 and pre-schoolers 4-7, reaching an audience of 8.3 thousand viewers with a share of 4.7% on 4-14 and 8.2% on 4-7.  Thanks to these results, ViacomCBS was the #1 publisher on Sky during the week.

In the pop up channel “100% PAW Patrol” there were also a lot of surprises for the little ones at home, such as the 45-minute special, “Mighty Pups”, released at Christmas 2019 at the cinema and broadcast for the first time on TV, the always unpublished 45-minute special “Ready Race Rescue”, and the video “Let’s wash our hands together!” in which the puppies teach children how to wash their hands well.