Industry News


6 May - 2020

Tags from the story: Advisory Board, The Insights People.

The Insights People have named Ken Faier and Andrew Baker as the first two members of its new Advisory Board

The Insights People, the global leader in kids, parents and family market intelligence has announced that it is establishing an Advisory Board to provide direction and guidance with the company’s international growth, which has seen them recently launch Kids Insights in Brazil and Mexico with plans of more international markets.

The Insights People have named Ken Faier and Andrew Baker as the first two members of its new Advisory Board, with others announced over the course of the next few weeks.

Nick Richardson, CEO The Insights People comments: “We have come a long way in a short period of time, however, as we now accelerate our growth it is important that we have a well-balanced advisory board in place to shape our future development. This will ensure we don’t just solve the problems that clients face today, but we are developing our offering to help them create future opportunities and solve problems that they have yet to encounter. I am delighted to welcome Ken and Andrew to The Insights People family”.

Ken Faier, CEO of Epic Story Media and former Executive Producer at DHX Media comments: “Kids are faced with so many different challenges and opportunities in our fast-changing world. Being able to get qualified data about the hopes and dreams and experiences they are going through on a global scale is incredibly valuable, actually, critical. We have been working with The Insights People for the last few months and have watched them grow since meeting them at KidScreen in 2017. I am looking forward to joining their advisory board as they continue to invest in data and insights that will be incredibly useful for our industry and which will help shape how we engage with this audience that craves being involved in shaping the properties they love”.

Andrew Baker, former ITV Executive and Founder of Cantilever Group adds: “The industry continues to evolve at such a rate of speed, that having reliable data and insight into the attitudes, behaviour and consumption of children has never been more important. I have been really impressed with how The Insights People have grown and developed, and have enjoyed working with them on a number of projects, and now look forward to sitting on their Advisory Board to help them with their continued global growth”.

The Insights People will announce more members of the Advisory Board in due course.

For more information on The Insights People and to download their complimentary report on the impact of coronavirus on kid’s attitudes, behaviour and consumption, visit www.kidsinsights.com/ac.

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