fbpx

Licensees Focus

LEOMIL IS READY TO SING WITH BABY SHARK!

6 May - 2020

Tags from the story: Baby Shark, Leomil, WildBrain CPLG.

Leomil is delighted to expand its footwear portfolio with the new preschool hit Baby Shark!

Leomil, part of The Cortina Group, is delighted to expand its footwear portfolio with the new preschool hit Baby Shark! This loveable earworm has been captivating fans and monopolizing pop culture since it first broke the Internet in 2015. Now, Nickelodeon and Pinkfong, the brand behind “Baby Shark”, have partnered with Leomil, to present a fantastic Baby Shark-branded collection following a deal brokered by WildBrain CPLG. This first collection will be available for back-to-school 2020 in Europe and Middle East.

Matt Tobia, Senior Licensing Managing at WildBrain CPLG Benelux, said: “We are delighted to be working with a best-in-class partner such as Leomil on Baby Shark. Leomil has created a bold, colourful and fun collection which really encapsulates what makes Baby Shark so popular. We look forward to seeing the products launch at retail for the back-to-school period”.

Subscribe to our newsletter


Read our last issue




DEVELOPING KIDS’ IPS ACROSS DIFFERENT PLATFORMS
DEVELOPING KIDS’ IPS ACROSS DIFFERENT PLATFORMS

Ampere Analysis is a market-leading data and analytics firm specialising in the media, games and sports sectors. LM spoke with Senior Analyst Cyrine Amor, who explained the newest trends in the kids' TV industry at MipJunior. Your presentation demonstrated a...

read more