From May 1st the new Marketing Team of Warner Bros. Entertainment Italia will be operational

Barbara Pavone, SVP of Joint Marketing Warner Bros. Entertainment Italia has announced the new organization of the marketing group that will be operational from May 1.

Arturo De Simone is promoted Executive Marketing Director Theatrical, Digital & Games. In this new role Arturo will be responsible for all Theatrical Marketing – International and Local Productions – of Digital Home Video and Games, in order to maximize the synergies of these businesses.

Andrea Vidoni is promoted Executive Marketing Director Television, Franchise & Physical Home Video to guide the Company’s rich brand portfolio in an increasingly integrated way.

Arturo De Simone and Andrea Vidoni, together with the Publicity Director Riccardo Tinnirello, will report directly to Barbara Pavone and, in collaboration with their respective teams, will face the challenges of digital transformation and new technologies with an increasingly agile, omni-channel marketing vision and at the service of a direct dialogue with the public.