Cottonwood Media and Federation Entertainment appoint Tiffany Weltman as Director of Digital Marketing
Cottonwood Media and Federation Entertainment are pleased to announce the appointment of Tiffany Weltman to the newly created position of Director of Digital Marketing, effective immediately.
With a solid track record in marketing that spans a decade (working for CANAL+ and MYTF1), Tiffany’s main remit for Cottonwood Media (Federation’s kids programming subsidiary) will be to further develop the company’s international digital strategy working across all social media and digital platforms (social networks, and channels such as YouTube, AVOD, etc.), as well as creating exclusive online content. She will also continue to promote Cottonwood’s kids shows, whilst providing on-going support to key broadcasters, and further building the respective programming brands.
In addition to this, Tiffany Weltman will also extend her expertise to Federation Entertainment’s overall digital marketing strategy for the group as a whole, in order to reinforce the company’s brand as the media landscape continues to evolve.
“It’s great to have Tiffany join our team! She is a unique executive and brilliant marketing strategist who brings substantial business acumen to the creative process. The timing couldn’t be more perfect as global audiences are turning to content across all channels and platforms to get through these challenging times,” said David Michel, CEO and President, Cottonwood Media and Co-Founder, Federation Entertainment.
One of the key productions she will work on is the TV franchise Find Me in Paris (78 x 26’), with Seasons 1 and 2 already a massive social media success on YouTube (with almost 10 million views and growing by 740% since November 2019), Spotify (registering 1.15 million streams in 2020), and Instagram (2.4 million impressions with an average level of engagement of 29% in 2020).
Tiffany Weltman began her TV career in 2011 and was responsible for heading up the marketing and partnerships for youth programming at Canal+, before joining TF1 in 2013 as part of the WAT.TV team. In 2015 she developed the MYTF1 XTRA service under the direction of Olivier Abecassis and Olivier Ou Ramdane, before being promoted to Head of Content Strategy for MYTF1 in 2017.