Crayola and Popsicle team up to launch delicious, playful and creative frozen treats
Crayola, the world’s #1 producer of arts and crafts and Popsicle, America’s #1 producer of ice pops have partnered on a new line of colorful product that is sure to please mom and child alike. Crayola and Popsicle have come together to encourage kids to eat better, have fun and engage in creative play with a new line of Popsicle Crayola Scribblers product.
Popsicle Crayola Scribblers will hit freezer sections in retailers nationwide this April. The product is refreshing and delicious with an added dose of playful on the back of pack driving moms and kids to Crayola’s Create it Yourself (CIY) network of content. Kids will be encouraged to engage in creative play through upcycled Popsicle stick crafts.
“The essence of the Crayola brand is embodied in color, crafting and creativity,” said Warren Schorr, Vice President of Business Development & Licensing. “We are delighted to partner with Popsicle and capture the excitement and energy of the two brands inspired by favorite Crayola crayon colors.”
“We’re excited about the partnership with Crayola as it allows Popsicle to extend its ability to inspire kid’s imaginations and play more often while enjoying a delicious refreshing treat like Popsicle Crayola Scribblers,” says Lisa Vortsman, Senior Brand Manager, Popsicle.
The partnership will be supported with a Popsicle “takeover” at Crayola’s location-based entertainment sites, The Crayola Experience, late this summer as well as through digital and social media content activation encouraging kids to engage in imaginative play.
