NINTENDO ITALIA: NEWS IN THE MARKETING DIVISION

Stefano Calcagni appointed as the new Head of Marketing of Nintendo’s Italian subsidiary

 

Nintendo, a leader in the creation and development of interactive entertainment, announces the appointment of Stefano Calcagni as Head of Marketing for its Italian subsidiary, reporting directly to General Manager Andrea Persegati.

Stefano Calcagni will be responsible for coordinating the marketing activities and communication campaigns for all Nintendo products, with the aim of increasing the value of the brand and furthering its expansion into the Italian market.

Calcagni, 40 years old, joined Nintendo in 2012, where, until today, he held the role first as Brand Manager and then as Senior Brand Manager for Italy, following all marketing and communication activities related to the entertainment of home and portable consoles. Calcagni, after an initial but important experience as a journalist at Il Resto del Carlino, in 2005 he joined the DeAgostini Publishing group, covering the role of Senior Product Manager, in the creation, development and marketing of new products for the Kids, Teens, Home Video, Cartoon and Music areas. In DeAgostini he also held the role of Rights Acquisition Manager in the acquisition and management of licenses for the development and marketing of products at international level.

By appointing Calcagni as Head of Marketing, we decided to enhance a deserving resource through an internal growth path that will allow us to pursue important development goals in collaboration with the Sales Department and the international head quarter,” said Andrea Persegati, General Manager of Nintendo Italia.

I’m proud of this new position that allows me to put my skills, experience and great passion for the world of Nintendo at the company’s disposal,” says Calcagni. “Together with the entire Marketing team, the commitment will be focused on defining the most effective strategies and initiatives to contribute to the expansion of our brands within the market“.