The emoji company adds Handcraft to their ever-growing list of best-in-class partners!
Premium children’s undergarment brand Handcraft Manufacturing Corp. has given emoji® – The Iconic Brand its signature treatment in a new collection launching this Spring. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent.
The collection features some of the emoji® brand’s most vibrant emoji® icons and designs, creating a range of boys and girls underwear that is youthful, fun and of course- EXPRESSIVE!
The HANDCRAFT x emoji® brand line will debut this May at Walmart stores across the US; expanding into Target, Amazon and other retailers starting Fall 2020. The line will include underwear for Boys and Girls ages 2+.
Marshall Mizrahi, VP of Handcraft, is thrilled to partner with the emoji company to bring the iconic brand to life in the children’s underwear category. “We are certain that our ability to portray this brand is limitless. We look forward to a successful partnership as we work to amplify the longevity of the emoji® brand.”
“HANDCRAFT is the leading children’s undergarment manufacturer, with best-in-class relationships across retail and licensing. We couldn’t think of a better partnership as we continue building this iconic brand at retail.” says Marco Hüsges, CEO and Founder of the emoji company. “Because the brand is rooted in expression, we are sure that the product line will delight our youngest fans, who are already learning to engage and communicate daily through icons.”