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HAPPY BIRTHDAY SUPER!

18 Mar - 2020

Tags from the story: Super!.

Wednesday, March 18th the channel turns 8 years old and celebrates with a really “Super!” program to watch all together

At a time when we are all called to do our part by staying at home, television can play a fundamental role. Super!, the children’s channel of ViacomCBS Italia aired on digital terrestrial channel 47 and Sky’s 625, adheres to the #iorestoacasa campaign by offering special programming to celebrate all together on Wednesday, March 18 the eighth birthday of the brand that confirms itself as #1 commercial channel to listen to the target kids, 4-14 years old (in 2019) and known by 94% of children.

In fact, recent data show that every month the channel reaches 3.2 million children, more than 80% of Italian children have seen Super! in the last year. The programs most loved by its audience are: “Henry Danger”, “Game Shakers”, “School of Rock”, “Miraculous”, “I Thunderman” and “Kally’s Mush Up”. The most watched episodes on the channel have touched the 200 thousand viewers always on the target 4-14 years old.

What makes Super! a “super” channel for all intents and purposes is the relationship it has established with its audience over time, becoming a brand perceived as close and inclusive: for 82% of Super! kids it is a “familiar” brand that stimulates sharing. Suffice it to say that more than 50% of the kids shared a content related to Super! or talked about it with friends/family members.

On the occasion of its eighth birthday, Wednesday, March 18, Super! decided to celebrate all together from home, giving a day of programming full of surprises. It’s imperative not to miss at 2:10 pm the long-awaited final episode of the second season of Kally’s Mashup, the Latin American live action starring Kally, thirteen-year-old musical talent who tries to find a balance between his life as a pianist and that of a normal teenager with all the desires and tensions of age.

Following at 3:00 p.m. will air the special episode of an hour-long animated series with the stories of Ladybug and Chat Noir, Miraculous “The Day of Heroes”: Marinette is a young girl with a double life: by day she dreams of becoming a famous fashion designer, while at night she fights crimes, with the nickname of Ladybug. In Paris it’s the day of heroes and everyone has to do a good deed for the occasion. The day, however, becomes a nightmare when Papillon puts his great plan to defeat Ladybug and Chat Noir into action… In addition, for this special, the famous youtubers, the Family Games for Kids and Boys, who from their Instagram@gbr_official profile will invite everyone not to miss the appointment on the channel and will comment the episode together with the fans.

In the evening at 9:40 p.m. there will be two 30-minute specials each by Kally’s Mashup, entitled “In Concert”: Kally, Dante and the DAKs in the backstage of the series sing some of the most beloved songs such as ‘Key Of Life’, ‘Run’ and ‘Crushed’ for a small group of fans, and “Playlist 3.0”, the actors of Kally’s MashUp present the video clips and the musical moments of the series telling us some of the situations experienced backstage.

And also Super! launches a “call to action” calling all the fans of “Henry Danger” because soon, from 6 to 20 April from Monday to Friday at 20:00, will air on Super! the new episodes of Captain Men and his helper Henry. For this unmissable occasion, Super! asks the guys who love the series how many times they’ve dreamed of having superpowers like their favourites… All the messages that will be sent on the supertv.it website will be aired during the airing of the episodes. You too tell “If you could be a superhero like Henry, which one would you like and why?” who knows maybe someone might be against it.


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