Starr Ranch Growers is first produce co to use emoji® brand icons on packaging
Starr Ranch Growers will be the first United States produce company to partner with emoji® company for officially licensed apples, pears, and cherries.
In a deal brokered by emoji company and their North American Licensing agent, Retail Monster, beginning this summer in time for back to school shopping, the company will include emoji® brand icons on packages of its top selling varieties such as Gala, Honeycrisp and Fuji in an “apple snaq” pouch bag.
“emoji® brand icons are everywhere“, said Brett Reasor, Starr Ranch CEO, “emoji® The Iconic Brand encourage real-time engagement and add a personal element to marketing. We are especially excited because emoji® brand icons on packaging speak to younger demographics and foster two-way communication.”
Krista Beckstead, marketing and brand specialist, said in addition to humanizing a brand, emoji® brand icons can boost engagement for social media marketers.
Facebook posts that use icons receive 57% more likes and 33% more comments and shares than those without them, and tweets with icons have a 25% higher engagement rate, Beckstead said.
Marco Huesges, CEO of the emoji company said, “The power of our brand and the use of the emoji® brand icons as a form of expression is universal, and the extension into the produce aisle is a natural fit given the appeal to all ages and genders because people use them daily to communicate. We are happy to support Starr Ranch make healthy eating fun at the shelf level.”