Licensees Focus


25 Feb - 2020

Tags from the story: The Busy World, Toy Fair New York, YOTTOY.

YOTTOY debuts inspiring collection of toys based on the Beloved Busy World of Richard Scarry Books

It’s a silver anniversary celebration! YOTTOY, the NYC-based company that has been home to top-quality toys for some of the most beloved book-based brands for 25 years, is celebrating its silver anniversary with a range of exciting new offerings, including the debut toy assortment inspired by multi-generational favorite, The Busy World of Richard Scarry, along with new characters from the beloved Little Golden Books series. This year, YOTTOY is also marking big milestones for several properties in its “toy box,” including the 75th anniversary of Spotty Bunny, 65th anniversary of Eloise and 50th anniversary of Frog & Toad. YOTTOY presented showcase its latest assortment of beautifully-designed and richly-detailed toys at 2020 Toy Fair New York, February 22-25, 2020, Javits Convention Center, Booth #6034.

We are incredibly excited about our new toys this year, including our introductory line of soft toys based on The Busy World of Richard Scarry,” said YOTTOY President and Founder Kate Karcher Clark. “In addition to celebrating our 25th anniversary in the toy business, we are marking important anniversaries for favorite brands from childhood with sweet offerings that will let children and families make meaningful new memories with these classics that have been loved for generations.

A universal favorite among the preschool set since 1951, Richard Scarry’s 300+ books have sold more than 100 million copies worldwide. YOTTOY’s offerings capture the characters from the colorful world of Busytown in fresh new ways with luscious fabrics and standout features such as wooden wheels and clear plastic headlights for more “go go go” appeal. The initial line, available beginning this summer, includes:

  • Huckle Cat in Blue Car – Prominently popular in Busytown, Huckle Cat Soft Toy is made of soft snow-white plush with orange accents and dressed in a bright yellow shirt, grey pants, and red suspenders. True to Scarry’s original illustrations, Huckle Cat’s eager embroidered face and perked-up ears show he’s ready for a fun-filled day. Huckle Cat Soft Toy sits comfortably in his soft blue plush go-cart with working wooden wheels, clear plastic headlights, and contrast interior. SRP $27.50
  • Lowly Worm in Red Apple Car – Every inch of Richard Scarry’s beloved Lowly Worm is special in the busy world of youngsters. Lowly Worm Soft Toy stands 7.5” tall and is dressed in his rich blue and green outfit, red sneaker, bowtie, and green alpine hat with yellow grosgrain trim. Lowly Worm fits snuggly inside his apple-shaped car, made of soft red plush with orange tricot interior For a busy worm with places to go, Lowly’s Apple Car has headlights and working wooden wheels to roll into new discoveries. SRP $27.50
  • Bananas Gorilla in Yellow Banana Car – Made of soft long brown fur and dressed in red cap, soft blue plush jacket, brown pants, and embroidered wrist watches, Bananas Gorilla has real a-“peel”. Wide-eyed Bananas Gorilla Soft Toy comes ready to roll in his yellow plush Bananamobile, complete with clear headlights and working wooden wheels for all kinds of fun. SRP $27.50
  • “What Do People Do All Day” Hardcover Book – This classic illustrated book inspires curious young readers to learn new words and meanings as well as how construction workers, firefighters, farmers, doctors, and others keep Busytown running smoothly every day. SRP $16.99

Also new this year are two additions to YOTTOY’s heartwarming Little Golden Books soft toy collection, bringing together the most popular classic characters illustrated by Gustaf Tenggren and Tibor Gergely with spirited, new personalities illustrated by Joey Chou. Available starting this summer are:

  • Little Golden Book Unicorn Soft Toy – This new character from the best-selling Little Golden Book, “I’m a Unicorn”, beautifully illustrated by Joey Chou, stands elegantly with sparkly horn, magical star embroidery, soft pastel coat, and textured lavender mane and tail. This majestic Unicorn inspires magic, especially the magic within children to love and believe in themselves! SRP $17.99. Also available is the hardcover book, “I’m a Unicorn,” SRP $4.99
  • Little Golden Book Dragon Soft Toy – With crimson velvet wings and textured scales on a velvety soft blue-green coat, this wide-eyed Dragon introduces children to a precious but mighty species. Inspired by Joey Chou’s colorful illustrations in the new Little Golden Book “I’m A Dragon,” this Dragon Soft Toy is magnificently detailed with shiny purple velvet muzzle and ears as well as felt horns, claws and tail spikes. SRP $17.99. Also available is the hardcover book, “I’m a Dragon,” SRP $4.99

Also new to YOTTOY’s best-selling book-based toy lines are special additions to the company’s Mo Willems collection; Paddington Bear plush inspired by the books written by Michael Bond and illustrated by Peggy Fortnum; and new offerings for Little Blue Truck, based on the books by Alice Schertle. These include:

  • Mo Willems’ Pigeon and Duckling Finger Puppets – The Pigeon and Duckling Finger Puppets inspire creative interactive play as an adorable duo, handmade of sewn tricot with screen-printed eyes, felt wings and beaks. Through role play, The Pigeon and Duckling encourage social skills and imagination to take flight for children of all ages! Available summer 2020, SRP $14.99
  • Mo Willems’ Bus Pencil Case – Sturdily constructed with water-resistant printed fine-woven canvas, this pencil case has a securely-sewn twill fabric interior and chunky plastic zipper to safely hold pens, pencils, markers, and other essentials on the go. With The Pigeon in the front seat, Mo Willems’ fans will love this compact and stylish accessory that also features Willems’ most popular characters – Elephant & Piggie, Knuffle Bunny, Duckling, Leonardo, and more – seen in the windows all around! Available now, SRP $16.50
  • Classic Paddington 8.5” Seated Bear Soft Toy – Inspired by Peggy Fortnum’s original Paddington™ illustrations, this new Paddington style is made of luxuriously soft honey-brown plush. Design details include shiny black eyes, brown flocked nose and expressive embroidered smile. With signature blue soft fleece coat complete with hood, red felt hat, wide open arms, and iconic “Please look after this Bear” tag, this cuddly Paddington naturally finds a home in a child’s heart. Available now, SRP $26.99
  • Classic Paddington 12” Seated Bear Soft Toy with Marmalade Sandwich – This cuddly soft Paddington™ is a companion that kids of all ages love to look after! Made of luxuriously soft honey-brown plush with carefully embroidered winning smile, this new Paddington style sports a red felt bush hat and removable hooded fleece coat accented with embroidered details. Inspired by Peggy Fortnum’s illustrations, this Paddington wears his famous “Please look after this Bear” tag. This bear is ready for any sticky situation with a marmalade sandwich securely sewn to his paw …since as Paddington wisely suggests, “One should always have a spare sandwich in case of emergency!” Available summer 2020, SRP $38.99
  • Little Blue Truck Jack-in-The Box – Take a turn with Little Blue Truck and his farm friends with this new spin on a classic Jack-in-the Box. Hear “Pop Goes the Weasel” as the crank is turned until a plush Toad pops out! The beautifully decorated tin box features Jill McElmurry’s illustrations of Little Blue Truck traveling down a muddy country road. Made of durable sturdy metal, this Jack-in-the-Box provides long-lasting fun and helps little ones develop auditory and visual awareness through play. Available summer 2020, SRP $26.99

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