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Licensees Focus

INITIAL PARTNERS SIGNED FOR REBEL GIRLS

24 Feb - 2020

Rocket Licensing confirms two deals for Rebel Girls, the lifestyle media brand for girls

A recent addition to the Rocket Licensing portfolio, Rebel Girls is the award-winning brand behind the globally bestselling book series, Good Night Stories for Rebel Girls, which has sold 4.5 million copies and been translated into nearly 50 languages.

Also available as a podcast with over 3 million downloads, and a recently launched digital magazine and newsletter, the Rebel Girls brand is on a mission to inspire a generation of confident girls through vivid storytelling, illustration and compelling multimedia content.

Rocket Licensing plans to partner with licensees to create educational, ethical and empowering products for the Rebel Girls consumer products programme across UK & Eire, supported by a rich style guide based on positive, empowering messaging and bold designs.

The first deals to be announced in the UK for this exciting new property are with Gibsons and Portico Designs.

Rocket Licensing’s deal with Gibsons is for the UK, Eire and Europe, with potential for wider distribution. The initial puzzles, which are anticipated to appeal to girls, teens and young women alike, launch in spring 2020, followed by a card game in summer and a board game in 2021. Product placement for the range is mid-tier, with department stores, speciality toy and book stores, and online set to support the launch.

The Portico Designs partnership covers an extensive range for the UK & Eire, including back to school stationery, gift items and lunchware. An initial range of gift stationery is anticipated to launch for autumn/winter 2020 with further product to follow across mid-tier, speciality stores and select grocers, again targeting girls and young women.

Rocket Licensing will continue to target categories such as homewares and home textiles, daywear, nightwear, accessories and health and beauty for Rebel Girls.

Louisa Skevington, Licensing Executive at Rocket Licensing, commented: “We are delighted to be launching the Rebel Girls licensing programme with two partners who are perfect for the brand. Gibsons’ and Portico’s mid-tier positioning and beautifully designed products are in line with the property’s values and mission, and the initial product development looks fantastic.

We are thrilled with the response Rebel Girls has received since launch. Many potential partners are already familiar with the property and reading the books to their own children. We’re excited to see how this one grows.”


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