Licensees Focus


17 Feb - 2020

Tags from the story: #KeyperSquad, Collins Key, Devan Key, Moose Toys.

Moose Toys has been named global master toy partner for Collins and Devan Key, collection will feature challenge and DIY-inspired toys and activities

Moose Toys, an innovative leader in the toy industry, has been named global master toy partner for Collins and Devan Key, creators of the No. 1 brand-friendly YouTube channel, Collins Key. The channel boasts 20.5 million YouTube subscribers and averages more than 25 million views per video. Building on the success of the channel, where their massive and engaged fan base, known as the #KeyperSquad, tune in for fun DIY food, pancake art, wacky challenges, pranks and more, the new products will provide fans with tools to re-create the iconic challenges at home.

We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life,” said Joe Smith, director of global marketing, licensed brands, Moose Toys. “Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad.

The Collins Key collection launches in fall 2020 and combines the creative forces of Collins, Devan and Moose Toys by bringing innovative play to the toy aisle. The collection will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships and in-store point-of-sale materials. The new toy line is intended to make the imagination run wild and is sure to give fans something to say “YEET!” about.

Working with Moose Toys has been such a fun and unique experience,” said Collins Key. “Devan and I can’t wait to see how fans interact with the toys and activities and come up with their own creations. We know they’re up for the challenge!”

The Collins Key collaboration is a natural next step for Moose Toys to expand its relationship with YouTube-based creators. As the No. 1 YouTube creators for fun, engaging, lighthearted activities and creativity, Collins and Devan Key have seen great success on YouTube, with more than 4.5 billion views in addition to industry-leading engagement and positive sentiment. With some of the most engaged fans in the world, Collins and Devan continue to expand their universal footprint with the development of unique IP, brand extensions and partnerships with Fortune 500 organizations.

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