One more year of growth for Newtopia! In fact, 2019 sees an exponential growth in the consensus around its roster
The research carried out by Media Italia (of the Armando Testa Group), now in its second edition, has mapped the digital consumption of the 11-18 years old band compared to apps, influencers and youtubers. The results paint a portrait of an “always on” generation, which dedicates 67% of its online time to social media, first of all Instagram (93%) and YouTube (48%), closely followed by TikTok, which only a year ago practically did not exist and now collects 41% of preferences.
The results from the Newtopia roster? As reported by The Sun 24 Hours:
TOP INFLUENCER for 14/18 year-old users:
- FEDEZ (1st place) – collects 28% of preferences (from 20% in 2018),
- GABRIELE VAGNATO (4th place) – collects 10% of preferences (from 8% in 2018).
TOP YOUTUBER for 14/18 year old users:
- AMEDEO PREZIOSI (1st place) – collects 22% of preferences (new entry),
- MATT E BISE (2nd place) – collect 21% of preferences (from 14% in 2018),
- AWED (3rd place) – collects 17% of preferences (new entry),
- RICCARDO DOSE (4th place) – collects 15% of preferences (new entry).
To these are added the results obtained on TikTok that in a report on 2019 indicated:
TOP 10 CREATOR (selection based on a series of criteria including follower, creativity, engagement, fan base and quality of content)
GABRIELE VAGNATO (3rd place)
TOP 5 MUSICAL CHALLENGES
#ThinkAbout di ANDREA DAMANTE (5th place)
The year 2020 started with new entries inroster, such as the very popular WEEDY, and activities with brands that have chosen Newtopia‘s talent for their first initiatives on TikTok. There are in fact many brands that communicate to this target, for which the key word is “entertain”.