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Licensees Focus

SIMON’S CAT ANNOUNCES LATEST GAME DEALS

4 Feb - 2020

Tags from the story: Simon’s Cat.

Global content creator, producer and distributor Endemol Shine Group announced the latest range of games inspired by the hit animated series Simon’s Cat

Simon’s Cat features the hilarious antics of a mischievous white cat and his long-suffering owner Simon. Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the series is now a worldwide phenomenon, entertaining audiences in over 100 countries.

Coming to market in 2020 are a number of new products including a game deal with board games specialists Alley Cat Games; three new family card games from MDR Games which are available on Amazon stores in the UK and Germany and in stores in Poland; and a puzzle deal with leading publisher Athesia Kalenderverlag.

These latest deals build on the hugely successful extensions of the Simon’s Cat brand in the mobile games space, with titles such as Simon’s Cat Pop Time, Simon’s Cat Crunch Time and Simon’s Cat Dash, which have generated in excess of 16 million mobile gaming downloads.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, commented, “These new deals build on an already successful licensing programme for Simon’s Cat across Europe. The humour and warmth of the brand appeals to a broad fan base of cat lovers around the world who can relate to these charming and cheeky characters, and expanding our digital business into physical products is testament to this

The Simon’s Cat brand enjoys success across multiple categories including gaming, publishing and apparel. Last year alone saw sell-out success with Teespring plushies; a brand new book Simon’s Cat It’s a Dog’s Life which brings everyone’s favourite feline back to the page, with a canine twist; the rollout of the hit mobile game Simon’s Cat Dash in China; and continued international growth with further agent appointments in the Nordics and CEE, and Southeast Asia.

Nearly 2 million Simon’s Cat books have been sold, and there are more than 80 million digital sticker downloads. The brand has over 6.5 million fans on Facebook, 2 million followers on Instagram, and more than 1 billion views on YouTube.


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