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Licensees Focus

AURORA WORLD FOR THE POLISH MARKET

4 Feb - 2020

Tags from the story: Aurora World, Media Service Zawada, MSZ.

Aurora World announces partnership with Media Service Zawada for new launch a YooHoo kids’ magazine for the Polish market

Aurora World – a leading character and content company and the owner of the globally successful YooHoo brand – has announced plans to launch a new YooHoo kids’ magazine in the Polish market. For this launch it will partner with Media Service Zawada (MSZ), a major player in magazine publishing for children.

The magazine will include puzzles, games, crafts and colouring-in pages to help children to develop creativity and manual skills. Each issue will also include four different YooHoo 3D figurines. There will be a total of 12 collectable 3D figurines based on YooHoo characters.

Founded over 25 years ago, Media Service Zawada is an award-winning publishing company focusing on children and young people and specialising in licensed publications related to well-known brands. It aims to ensure that its books, film collections, gift magazines and other products accompany, entertain, teach and educate young children.

YooHoo to the Rescue is a funny, exciting and beautifully designed animated series with strong environmental themes, in which YooHoo and his crew travel from the magical forest of YooTopia to Earth to confront threats to nature and wildlife, meet many different endangered animal species from around the world and make new friends along the way.

Jay Noh, Director of Content Business, Aurora World, says: “The popularity of YooHoo in the Polish market is a perfect platform for the launch of a high-quality children’s magazine and Media Service Zawada is the perfect partner. We are delighted to be working with this highly respected company.

Andrzej Przesmycki, Director of Media Service Zawada says: “YooHoo is a brand that enjoys an incredibly high level of awareness across multiple markets – and Poland is no exception. We’re thrilled to be working with Aurora World on this new magazine and we are sure it will receive an enthusiastic response from YooHoo fans throughout Poland.


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