Call of Duty League™ Unveils Initial Brand Sponsors Ahead of 2020 Season
The Call of Duty League™ announced sponsorship deals with top brands for its inaugural season including MTN DEW®, AMP®, GAME FUEL®, PlayStation®, ASTRO Gaming and, SCUF Gaming, returning partners in Call of Duty esports. Also added to the 2020 season is the U.S. Airforce.
MTN DEW® AMP® GAME FUEL® returns to Call of Duty esports in a multi-year agreement which solidifies the brand as the official beverage of the Call of Duty League, Call of Duty League City Circuit™ and Call of Duty Challengers™. The sponsorship extends to the 2022 season of the Call of Duty League.
PlayStation® returns to Call of Duty esports in 2020 with PlayStation®4 as the official platform of the Call of Duty League and the official partner of Call of Duty Challengers. PlayStation® will be the presenting sponsor of Call of Duty Challengers competition. Will present the Challengers Points Leaderboard on CallofDutyLeague.com as well sponsor key video content, including the post-match on-stage series “Instant Reaction.”
ASTRO Gaming extends its sponsorship of Call of Duty esports through the 2022 season as the Official Headset and MixAmp of the Call of Duty League. The company will sponsor a new video content series for the Call of Duty League and will sponsor the MVP award. ASTRO Listen-In segments will be featured in every match played this season. Finally, ASTRO is producing a special edition Call of Duty League A40 TR Headset and A40 Speaker Tags for each pro team.
SCUF Gaming will continue its longstanding sponsorship in Call of Duty esports through the 2021 season as the official controller of the Call of Duty League. SCUF will activate throughout League Weekend events and continue its sponsorship of the documentary short series “Behind the Controller” and produce official, special edition Call of Duty League controllers for each of the twelve franchise teams.
New to Call of Duty esports is the U.S. Air Force. As part of a one-year agreement. The U.S. Air Force and Call of Duty League will offer fans an opportunity to experience flight simulators in technology-enabled experiential activations for Call of Duty fans. The U.S. Air Force will also be sponsors of a “Match Metrics” broadcast feature, as on-air talent leads pregame examination of the teams that are about to square off.
The Call of Duty League season begins in Minneapolis, Minnesota, with the Call of Duty League Launch Weekend – hosted by the Minnesota RØKKR franchise – on January 24, 2020.
The Call of Duty League follows a home-vs-away format with 5-vs-5 professional match play, with 12 teams in Atlanta, Chicago, Dallas, Florida, London, Los Angeles (2), Minnesota, New York, Paris, Seattle, and Toronto. Throughout the season, each team will host “Home Series” weekends in their market, with multiple pro teams competing at each event.
Call of Duty League also announced Outerstuff, an industry leader in branded apparel, is the developer of official player kits and fan apparel for the 2020 season. In addition, Call of Duty League has signed Mitchell & Ness for authentic, league-licensed headwear across all teams in the league.
Call of Duty League fans worldwide can now access all of their favorite team gear from Outerstuff and Mitchell & Ness, and other League Licensees, through the official Call of Duty League Store at Shop.CallofDutyLeague.com, a Fanatics experience, both domestically and internationally. This further broadens the long-term relationship between Activision Blizzard Consumer Products Group (ABCPG) and Fanatics, the global leader for licensed merchandise.