Media & Digital

HORACE & Co. WITH AR BOOKFUL

30 Jan - 2020

Tags from the story: AR Bookful, Horace & Co, Inception XR.

Horace & Co books Come to Life in Augmented Reality (AR) with Children’s App Bookful

Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library.

Bookful is the brainchild of Inception XR, a content platform delivering extended reality (XR) end-user applications. Bookful’s library has over 100 books and games for children, creating a magical, playful universe, where books are brought to life in augmented reality.

The Horace & Co titles will be available for download via the app and will include Horace the Disgusted Hamster, Custard the Wibbly-Wobbly Dinosaur and Where are you Mr Blue?

Each book featured in the app, available on the App Store and Google Play, will allow children to read the story with 3D animations that can be projected in the user’s environment using AR technology. This is supported by an entire suite of assistive reading functions including narration, subtitles, and interactive activities to engage the reader beyond the text while improving knowledge retention and comprehension of the content.

We are so excited to be bringing books to life through augmented reality, the titles are sure to entertain, educate and delight both children and parents alike,” said Denise Deane, Owner of Edutainment Licensing who brokered the deal.

Bookful is about creating meaningful screen time,” said Benny Arbel, CEO, Inception. “We are on an educational mission to get kids excited about reading, and through 3D and AR reclaim some of the digital screen time for our favorite books and stories.

The titles are to be marketed to English Language territories worldwide and will also be available in Mandarin, Japanese and Korean for a growing number of distribution partners in Asia and beyond.

Subscribe to our newsletter


Read our last issue





HASBRO RUNS FAST WITH RICKY ZOOM
HASBRO RUNS FAST WITH RICKY ZOOM

Interview with Marianne James VP EMEA giving an overview of merging with EONE After the announcement of the acquisition of EONE in April 2020, is the integration of PJ Masks, Peppa Pig and Ricky Zoom within the Hasbro universe completed? Marianne James, VP Consumer...

read more
ASSOGIOCATTOLI PRESENTS CHRISTMAS NEW TOYS ON THE WEB
ASSOGIOCATTOLI PRESENTS CHRISTMAS NEW TOYS ON THE WEB

On September 8 Assogiocattoli organized the digital press day, in which it presented its latest news to the press and professionals The Assogiocattoli Press Day for over 10 years has allowed you to discover the latest trends and the most exclusive product news. The...

read more
TGI FRIDAYS CHILLS OUT WITH ICELAND
TGI FRIDAYS CHILLS OUT WITH ICELAND

TGI Fridays launches frozen appetizers and desserts in Iceland stores across the UK In a licensing arrangement brokered by Beanstalk, TGI Fridays® , America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with...

read more