Media & Digital


30 Jan - 2020

Tags from the story: AR Bookful, Horace & Co, Inception XR.

Horace & Co books Come to Life in Augmented Reality (AR) with Children’s App Bookful

Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library.

Bookful is the brainchild of Inception XR, a content platform delivering extended reality (XR) end-user applications. Bookful’s library has over 100 books and games for children, creating a magical, playful universe, where books are brought to life in augmented reality.

The Horace & Co titles will be available for download via the app and will include Horace the Disgusted Hamster, Custard the Wibbly-Wobbly Dinosaur and Where are you Mr Blue?

Each book featured in the app, available on the App Store and Google Play, will allow children to read the story with 3D animations that can be projected in the user’s environment using AR technology. This is supported by an entire suite of assistive reading functions including narration, subtitles, and interactive activities to engage the reader beyond the text while improving knowledge retention and comprehension of the content.

We are so excited to be bringing books to life through augmented reality, the titles are sure to entertain, educate and delight both children and parents alike,” said Denise Deane, Owner of Edutainment Licensing who brokered the deal.

Bookful is about creating meaningful screen time,” said Benny Arbel, CEO, Inception. “We are on an educational mission to get kids excited about reading, and through 3D and AR reclaim some of the digital screen time for our favorite books and stories.

The titles are to be marketed to English Language territories worldwide and will also be available in Mandarin, Japanese and Korean for a growing number of distribution partners in Asia and beyond.

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