Discovery Italia’s kids channels with Gamindo launch the Oggy video game to donate to the Children’s Hospital of Milan – Buzzi Onlus
On the occasion of the Christmas holidays K2 (channel 41) and Frisbee (channel 44), the kids’ channels of Discovery Italia, launched a new initiative called Discovery for Good, the brand that encompasses all the Group’s Corporate Social Responsibility activities, in collaboration with Gamindo, the first platform that allows you to donate without spending by playing video games, with the opportunity to have fun and donate to the OBM Children’s Hospital Milan – Buzzi Onlus Association.
The video game “Oggy and the Damned Cockroaches“, developed by Gamindo, is online at www.k2tv.it and www.frisbeetv.it to have fun and play with the cute blue cat loved by children. The video game is also available on Gamindo’s app, where it will be possible to accumulate virtual tokens, worth 1 cent, which will then be donated to the OBM Children’s Hospital Milan – Buzzi Onlus Association. In addition, the Oggy character visited the hospital wards on 19 December, meeting the children to give them smiles and moments of good cheer.
The operation was accompanied by an on-air campaign on K2 and Frisbee, signed by Discovery Creative, the creative factory within the group, to tell the story of the initiative and invite the public to play and donate.
