Industry News


18 Jan - 2020

Happy ink announces a development, production and distribution agreement with AMGI Animation Studios for Hamsta World

Happy Ink has signed a partnership with Los Angeles based AMGI Animation Studios to develop, produce and distribute an original animated series about the cheeky Hamstas. Soon their mischievous adventures will be available for video streaming services worldwide.

None other than Colin Brady heads the experienced animation team. Colin is an animation powerhouse and a former lead animator, animation director, supervising animator and co-director for Pixar and Industrial Light & Magic, amongst others. His credits include animation blockbusters like Toy Story, Toy Story 2 and A Bug’s Life.

The entire AMGI Animation team is rolling up our sleeves to work on Da Hamstas. As a parent myself, I have years of personal experience observing the natural playfulness and joy that a character brand like Hamsta World can bring to kids. We’re having a lot of fun exploring premises, music and 3D environments for the Hamsta characters!” says Brady.

Saskia Keiser, Hamsta creator and CEO of Happy Ink: “I am beyond excited to be working with this outstanding team known for its top-notch animation and spearheaded by Colin Brady. Partnering with Animagic, I just know my funny Hamstas are in the safe hands of a remarkably talented and experienced group of people. We are absolutely thrilled to enter a 3D Hamsta world that will make our fans around the globe feel right at home

Happy Ink continues to push its Hamsta World brand across social media platforms around the world. Adding video streaming and an original series to the mix is a fantastic and exciting new step. Animagic has started working on adapting the eight different Hamstas to 3D and is drafting stories in close collaboration with Hamsta creator Saskia Keiser.

Happy Ink’s Director of Licensing in the U.S. and Canada Brad Bushell: “The proliferation of video streaming services has created a huge demand for original video entertainment, especially for children’s animation. So, market conditions make this the right time for HAMSTA to partner with ANIMAGIC to produce fun stories presented through world class animation. It’s a perfect partnership at a perfect time.”

Discover the Hamsta www.hamsta.world.

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