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C’ERA UNA VOLTA BROUGHT THE LOVE FOR READING TO PITTI BIMBO

17 Dec - 2019

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Reading will always be in fashion…the initiative of Once Upon a Time at Pitti Bimbo

C’era una volta… it’s an Italian brand that dresses children from 2 to 14 years old, with a delicate, refined and timeless style.

The attention to detail and the choice of the best fabrics, together with a unique design, are the result of all the love that the creators Emanuela and Paola try to convey in their collections.
C’era una volta unique style will also be worn by Pitti Bimbo’s love of reading.

During the edition of Pitti Immagine Bimbo 90, from 16th to 18th January 2020, C’era una volta presents a selection of ten international illustrated books, short stories told through images that constitute an ideal showcase for children and readers of all ages.
They are stories that put fashion icons such as Coco Chanel on the page, that play with shapes and colours, tell the story of fashion and invite you to exercise a sense of wonder and amazement.

Designed with the advice of the historic children’s bookshop Giannino Stoppani in Bologna, this “showcase” will be a gift that C’era una volta will have the pleasure of giving to its best customers.

The world of children’s books and children’s wear together will reveal their timeless magic.


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