Licensees Focus


28 Nov - 2019

Tags from the story: .

Kit and Kate, on air on Rai Yoyo with 12 episodes per day and a very high share, is the protagonist of the new albums of Edizioni Play Press

The two blue kittens arrive at the newsstands with the Magic Roll, the Magic Stickers, the Stickers and Colours and the Super Wow!

The licensing project of Kit and Kate in Italy is managed by the agency Maurizio Distefano Licensing (MDL), which even before the airing of the series had closed the first license agreements. Now on Rai Yoyo with 12 episodes a day, the cartoon dedicated to pre-school children, has made its debut and continues to have a great listening rate.

Kit and Kate conquers children with her adventurous stories, fun and, at the same time, with the important educational message that lies at the heart of each episode. The protagonists of the animated series are two kittens, Kit and Kate, who play in a magic box that takes them to new worlds, where they live fantastic adventures.

The series was created by Toonbox Animation, a boutique studio based in Cyprus, and boasts screenwriters who have developed films and animated series such as Shrek 2 and Madagascar, Sesame Street and The Octonauts. Kit and Kate’s creative team were able to produce an animated series with excellent quality and a simple, eye-catching narrative system.

Edizioni Play Press is a company that pays particular attention to the choice of quality materials and the integration of innovative technologies, to create an editorial line for children of the highest quality and attentive to their growth. Play Press has developed the Magic Book of Kits and Kate Editions, with the marker pen that reveals colours, the Magic Sticker, that combines the magic of the book with a lot of stickers to stick on, the Stickers and Colours and the Super Wow! All the products are already present in the newsstands.

Kit e Kate is also on air in Eastern Europe, USA, Russia, Finland, Benelux, Australia, South Korea, Portugal, Middle East, Africa and is currently under negotiation for airing in new countries. The current timing of the series includes 2 seasons with 104 episodes in total. The production of season 2 is currently in its final phase and will be completed by the end of 2019.

Maurizio Distefano, President of MDL, commented: “Among the main strengths that we are recognized by foreign Licensors we have the ability to look far and anticipate market trends, offering our customers the brands and news before they become popular and loved. With Kit and Kate we can say that we have recognized the potential of the series and activated a program of Licensing in progress that will soon be populated with many other novelties.”

Pavel Muntyan, CEO of Toonbox Animation Studio, commented: “We are sure that the success that Maurizio and his team have had with other brands in Italy will also be repeated with Kit and Kate. Moreover, we are extremely happy that MDL believed in this project from the beginning, with the aim of helping Kit and Kate to fully develop their potential in Italy”.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!


Zoonicorn enters Licensing Expo with new licensing deals and expanded streaming content in additional territories.  Zoonicorn’s seven-minute episodes are produced by Toonz Entertainment and Zoonicorn, LLC and distributed by Toonz Entertainment. Global licensing for...

read more