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Licensees Focus

THE SNOWMAN AFTERNOON TEA

27 Nov - 2019

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Penguin Ventures partners with Café Rouge to launch The Snowman™ festive afternoon tea

Iconic French bistro, Café Rouge, is getting fantastically festive with the launch of The Snowman™ limited edition Afternoon Tea in partnership with Penguin Ventures (part of Penguin Random House Children’s). The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the magic of Christmas and family tradition.

The Snowman™ Afternoon Tea at Café Rouge features three tiers of delicious treats inspired by the classic story. Including a festive take on Rouge’s signature Croque served with pigs in blankets; ‘snowy’ scones – dusted with icing sugar and served with white chocolate buttons, strawberry jam and clotted cream; moreish S’mores marshmallow chocolate cheesecake topped with orange zest, Christmassy carrot cake; and white chocolate mousse topped with a white chocolate ‘snowball’.

Head of Brand Management at Penguin Ventures, Izzy Richardson said:  “The Snowman™ Afternoon Tea at Café Rouge perfectly captures the festive spirit of the classic story and it tastes absolutely delicious too!  Guests are in for a wonderful treat and we hope that many magical memories are made in this special celebratory year for Café Rouge!”

Head of Marketing at Café Rouge, Jaci Fletcher, said: “We really wanted to create a festive experience for guests who love afternoon tea and who love The Snowman™. By teaming up with Penguin Ventures, we’ve managed to capture precious Christmas memories and give them back to guests in the form of something edible!”

Jaci said: “When I think of Christmas, I think of The Snowman™ and I’m sure I’m not the only one! A firm Christmas favourite for young and old, Penguin Ventures celebrated 40 years of The Snowman™ last year, and with Rouge celebrating their 30ththis year too, it was the perfect time to partner to do something for the festive season.” 

Café Rouge has gone above and beyond the usual Twelve Days of Christmas with the limited edition The Snowman™ Afternoon Tea, available now until 5th of January 2020.

As well as The Snowman™ Afternoon Tea, Café Rouge also offers a classic Afternoon Tea package and a “Homage to Fromage” Cheese Afternoon Tea.

To book The Snowman™ Festive Afternoon Tea at Café Rouge visit: caferouge.com/the-snowman-afternoon-tea


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